Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Inspirational and Aspirational, Helpful and Informative, Enthusiastic and Positive

Brand Values

• •Style and Trendiness
• •Versatility and Comfort
• •Customer Satisfaction & Personalized Attention
• •Quality
• •Accessibility/Affordability
• •Empowerment/Confidence
• •Community

Best Practices

• •Know Your Audience, Speak Their Language: Understand the modern woman who seeks trendy yet versatile and affordable fashion. Use relatable language, emojis where appropriate (especially on social media), and address their desire to feel good and stylish.
• •Be Enthusiastic and Positive: Infuse copy with words that evoke excitement and positivity (e.g., "stunning," "fabulous," "love," "perfect," "incredible"). Let the passion for fashion shine through.
• •Highlight Benefits, Not Just Features: Instead of just saying "new dress," explain how it will make the customer feel or the occasion it's perfect for (e.g., "Our new flowy maxi dress – perfect for making an entrance at that summer wedding and feeling effortlessly elegant.").
• •Stay Current and Conversational: Keep up with fashion slang and social media trends (within reason, ensuring it aligns with the brand). Use a conversational tone that makes the brand feel like a fashionable friend offering advice. Hashtags are key on social platforms.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy matches the visual style of the product photography and social media feeds. If the visuals are bright, trendy, and inspiring, the copy should reflect that energy. This is clearly done well on their TikTok and Instagram.

Social Perception

Positive for Clothing, Good Customer Service, Reliable, Engaging on Social Media, Concerns about Shipping, The "printable art" side of the business has a much lower public profile and perception compared to their fashion offerings.

Copy Examples

• •Headline: ✨ Step into Spring with The Amisy Company! ✨ Body: Freshen up your wardrobe with our stunning new collection! From breezy dresses to chic tops, find your perfect sun-kissed look. Effortless style, amazing prices. Shop now and own the season! #AmisyStyle #NewCollection #SpringFashion
• •Headline: Your Everyday Glam, Sorted! 💖 Body: Who says comfort can't be stylish? Our latest arrivals are designed for real life and real women. Mix, match, and feel fabulous every single day. Discover versatile pieces you'll love to live in. #TheAmisyCompany #OOTDInspo #FashionForYou
• •Headline: Obsessed is an understatement! 😍 New Drops Weekly! Body: Just landed: the must-have pieces you've been dreaming of! Turn heads with the latest trends and express your unique style. Limited stock – grab your faves before they're gone! #AmisyTrends #MustHaveFashion #ShopSmall
• •Headline: Feel Amazing, Look Incredible. That's the Amisy Promise. 💃 Body: We believe fashion should make you feel confident and beautiful. Explore our curated collections and find outfits that celebrate YOU. Quality you can trust, styles you'll adore. #FeelGoodFashion #AmisyLooks #StyleEmpowerment
• •Headline: Weekend Vibes loading... with The Amisy Company! ☀️ Body: Planning a getaway or a cozy weekend in? We've got the perfect outfits to match your mood. From comfy-chic to elegantly casual, discover your new go-to pieces. #WeekendStyle #AmisyFashion #CasualChic