Brand Tone

Nostalgic & Evocative, Friendly & Enthusiastic, Playful & Fun, Passionate

Brand Values

• •Evoking Magical Memories
• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Nostalgia
• •Bringing Joy
• •Ethical & Sustainable Practices

Best Practices

• •Always Circle Back to "The Why": Remind yourselves and your audience that the products are about more than just scent; they are about reliving cherished memories and the joy of those experiences. Frame copy around this emotional connection.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses (especially smell, of course) and paint a vivid picture of the theme park or vacation experience the scent is meant to capture. Words like "magical," "enchanting," "sun-drenched," "deliciously sweet," "refreshing splash" will resonate.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow theme park enthusiast. Use contractions, exclamation points (where appropriate), and a generally upbeat and positive style. Avoid overly formal or corporate language.
• •Incorporate Storytelling: Share anecdotes (like the brand's origin story or customer experiences) to build a deeper connection. Encourage user-generated content where customers share *their* scent-triggered memories.
• •Be Consistent Across All Channels, Adapting Appropriately: While the core nostalgic and friendly tone should remain, adapt the specific delivery for each platform. For example, TikTok can be more playful and trend-driven, while email newsletters might allow for slightly more detailed storytelling. Ensure the core values and emotional appeal are always present.

Social Perception

Highly Positive, Trusted, Effective Products, Go-To for Nostalgic Scents

Copy Examples

• •Facebook/Instagram Ad (Nostalgic & Evocative): "Remember that feeling? The one where Main Street magic filled the air? ✨ Relive your happiest vacation moments with our [Product Name] candle. One sniff and you're back there. Shop now and bring the magic home! #AmericanHut #ThemeParkMemories #ScentedNostalgia"
• •Product Description (Friendly & Enthusiastic): "Get ready to transport yourself! Our fan-favourite 'Castle Fireworks' wax melts are bursting with the enchanting aroma of excitement and wonder you know and love. Perfect for those evenings when you need a sprinkle of pure joy. We're so excited for you to try them! 😍"
• •TikTok Video Caption (Playful & Fun): "Us trying to decide which American Hut scent to melt today... 🤔 It's a tough choice when they ALL smell like instant happiness! 🎢🍬🍦 Which one's your fave? Let us know! #AmericanHut #ScentObsessed #ThemeParkFun #HappyPlace"
• •Email Newsletter Snippet (Passionate & Evocative): "At The American Hut, we believe in the power of scent to unlock your most treasured memories. Our journey began with a love for those unforgettable family trips, and every candle we pour is infused with that same passion. Discover our 'Boardwalk Bakery' scent this week – it’s like a warm hug from your favourite vacation spot. ❤️"
• •Website Banner (Nostalgic & Joyful): "Unlock Your Happy Place. ✨ The American Hut: Theme park inspired scents that bring your magical vacation memories home. Free UK delivery over £75!"