Brand Tone

Adventurous & Spontaneous, Playful & Fun, Connecting & Heartfelt, Encouraging & Inspirational, Relatable & Authentic

Brand Values

• •Connection: Fostering deeper bonds between couples, families, and friends is a primary goal.
• •Adventure & Exploration: Encouraging people to break routines and explore new activities and experiences.
• •Memory Making: Helping create lasting, meaningful memories.
• •Spontaneity & Fun: Injecting excitement and playfulness into everyday life.
• •Personal Growth: Pushing individuals (and groups) gently out of their comfort zones.

Best Practices

• •Embrace Enthusiasm and Positivity: Your language should always be upbeat, encouraging, and focused on the joy and excitement of discovery. Use exclamation points appropriately to convey genuine enthusiasm.
• •Speak the Language of Connection: Use words that evoke closeness, shared experiences, and relationship building (e.g., "together," "bond," "share," "connect," "deeper").
• •Keep it Playful and a Little Witty: Don't be afraid to inject humor and lightheartedness. The brand is about fun, so the copy should reflect that. Think puns, playful questions, and a conversational style.
• •Focus on the "Surprise and Delight": Highlight the mystery and anticipation of the scratch-off element. Use words like "surprise," "mystery," "unlock," "reveal," and "discover."
• •Show, Don't Just Tell, with User Experiences: Incorporate snippets of customer testimonials or paint vivid pictures of the types of adventures people can expect. Use relatable scenarios to make the benefits tangible. This aligns with their strong use of UGC.

Social Perception

Positive & Engaging, Innovative & Creative, Effective for Connection, Giftable, Good Quality, Successful & Growing Brand

Copy Examples

• •Headline: Ditch the Dinner-and-a-Movie Rut. Body: Ready for dates that actually spark something? Our scratch-off adventures are your secret weapon against boredom. Let’s make some memories! #AdventureChallenge
• •Headline: Remember What Fun Feels Like? Body: Life’s too short for predictable weekends. Grab your Adventure Challenge book, scratch off a surprise, and unleash your spontaneous side. Adventure awaits!
• •Headline: More Laughs. More Connection. Less Screen Time. Body: The Family Edition is packed with 50 unique, screen-free adventures designed to bring you closer. Get ready for some serious fun and unforgettable family moments!
• •Headline: Solo Doesn't Mean Boring. Body: Who says you need a plus-one for an epic adventure? The Solo Edition is your permission slip to explore, create, and surprise yourself. Your next great story starts with a scratch.
• •Headline: Gift an Experience They'll Never Forget. Body: Flowers wilt, chocolates get eaten, but the memories you make with The Adventure Challenge last a lifetime. Perfect for couples, families, or anyone ready to explore!