Brand Tone

Friendly and Approachable, Passionate and Caring, Playful and Charming, Stylish and Luxurious, Community-Focused

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Love for Dogs
• •Style and Fashion
• •Trust and Integrity
• •Originality

Best Practices

• •Embrace 'Pooch' Positivity: Consistently use warm, affectionate, and slightly playful language when referring to dogs (e.g., 'pooch,' 'furry friend,' 'cherished companion,' 'dapper dog'). Maintain an upbeat and positive sentiment.
• •Weave in the 'Handmade Luxury' Narrative: Regularly remind customers of the high-quality, handcrafted nature of the products. Use descriptive words that evoke craftsmanship, care, and a premium feel (e.g., 'lovingly crafted,' 'meticulously designed,' 'sumptuous materials').
• •Speak Like a Fellow Dog Lover: Write from the perspective of someone who genuinely adores dogs and understands the bond between humans and their pets. Share anecdotes or sentiments that resonate with this experience. The founder's story is a great anchor for this.
• •Keep it Personal and Engaging: Address the audience directly (using 'you' and 'your pooch'). Ask questions, invite interaction, and share behind-the-scenes glimpses to foster that community feel evident on social media. Use emojis where appropriate to add warmth.
• •Balance Playfulness with Professionalism: While the tone is friendly and charming, ensure the copy remains polished and clearly communicates product benefits and brand values like quality and trust. Avoid slang or overly casual language that might undermine the 'luxury' aspect.

Social Perception

Positive, Appreciative Community, Trusted Source for Stylish Pet Gear

Copy Examples

• •🐾 Paws what you're doing! ✨ Our NEW [Collection Name] has officially landed, and it's brimming with the handcrafted charm and tail-wagging style your aDoraBle pooch deserves. Spoil your best friend (and maybe yourself with our matching human accessories!) 😉. Shop the gorgeousness via the link in bio! #TheAdorablePoochCo #LuxuryDogAccessories #HandmadeWithLove #NewCollection #DogFashion
• •Is your furry friend ready for a touch of luxury? At The aDoraBle Pooch Company, every stitch is sewn with love, and every design is crafted for comfort and head-turning style. From park struts to cozy cuddles, our high-quality, handmade accessories ensure your pooch always feels (and looks!) their best. Discover the difference. Visit us today! [Link to website] #AdorablePooch #QualityDogGear #HandmadeLuxury #DogLoversUK
• •Meet the [Product Name] Harness – where style meets comfort for your cherished companion! Lovingly handmade in our Cheshire studio, this harness isn't just aDoraBle, it's designed for happy walks and secure adventures. With its [mention key features like 'soft padding,' 'adjustable straps,' 'chic pattern'], your pooch will be the most dapper dog in the park! Because they deserve nothing less. 💕
• •💌 A Little Woof from The aDoraBle Pooch Co! 💌 This month, we're celebrating YOU – our incredible community of pooch parents! We've LOVED seeing your snaps of your stylish pups rocking their aDoraBle gear. Keep tagging us @theadorablepoochco for a chance to be featured as our next 'Pooch of the Month'! Because every dog deserves their moment in the spotlight. ✨
• •Just a little sprinkle of aDoraBle magic going into every handmade piece! ✨ Watching these [Product Name] accessories come to life for your precious pooches is our favourite thing! What are you hoping to see us make next? Let us know! 👇 #HandmadeDogAccessories #SmallBizLove #DogGear #TheAdorablePoochCo #PackingOrdersWithLove