Tono de Marca

Elegant, Graceful, Aspirational yet Accessible, Appreciative of Heritage, Contemporary & Modern, Passionate & Loving

Valores de Marca

• •Heritage & Craftsmanship
• •Quality
• •Elegance & Grace
• •Empowerment (implied)
• •Contemporary Relevance

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal words (e.g., elegant, heritage, contemporary, graceful, empowering), a brand lexicon (preferred terms, terms to avoid), and the brand's mission and values to ensure everyone writing for the brand is aligned.
• •Emphasize Storytelling: Connect products to the brand's core values of heritage, craftsmanship, and the "majestic queen" concept. Share stories of artisans (if possible), design inspiration, or how the attire makes one feel.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy matches the aesthetic of the visuals. Elegant and graceful language should accompany high-quality, aesthetically pleasing imagery.
• •Know Your Audience & Speak Their Language (within brand parameters): While maintaining an elegant tone, ensure the language is understandable and resonates with the target demographic of women seeking ethnic wear. Avoid overly archaic language unless specifically part of a campaign.
• •Consistency Across All Channels: Whether it's a product description, a social media caption, an email newsletter, or a customer service interaction, the core brand tone (elegant, respectful, appreciative of heritage) should be consistently applied. Regularly audit content to ensure adherence.

Percepción Social

A niche brand focused on culturally rich, aesthetically pleasing garments.

Ejemplos de Copy

• •Headline: Drape Yourself in Legacy. Discover Arisaa. Body: More than just attire, it's a story woven in threads of tradition and designed for the modern queen. Experience the elegance of Arisaa's handcrafted ethnic wear. #Arisaa #TimelessTradition #ModernElegance
• •Instagram Caption (with a picture of a new Kurti): Effortless grace, endless style. Our new [Kurti Name] blends intricate craftsmanship with a silhouette that moves with you. Feel beautiful, feel Arisaa. ✨ #ArisaaKurti #IndianCraftsmanship #ContemporaryClassic
• •Facebook Ad Copy: From festive celebrations to moments of quiet elegance, Arisaa is with you. Explore our collection of sarees, kurtis, and gowns, where every piece is a tribute to India's rich artistry, reimagined for you. Shop now and embrace your inner radiance. #ArisaaEthnicWear #HandcraftedLuxury #FestiveFashion
• •Product Description Snippet (for a Saree): ...this Arisaa saree is a testament to the timeless allure of [Fabric Type] and the skill of our artisans. The [Pattern/Embroidery Detail] whispers tales of heritage, while its contemporary drape ensures you shine with majestic grace at any occasion...
• •Brand Story Snippet (for website/social media): At Arisaa, we believe every woman holds a regal spirit. Inspired by 'Aris' – the majestic queen – we lovingly craft each piece, bridging the grandeur of Indian tradition with the pulse of modern life. Wear not just an outfit, but an heirloom of elegance. #ArisaaOurStory #HeritageReimagined #MajesticYou