Brand Tone

Empowering, Ethical & Conscious, Authentic & Transparent, Inspiring & Hopeful, Stylish & Confident, Approachable & Friendly

Brand Values

• •Empowerment of Women
• •Ethical Production & Fair Labor
• •Quality & Longevity
• •Sustainability & Eco-consciousness
• •Community & Impact
• •Transparency

Best Practices

• •Always Lead with "Why": Start with the mission. Whether it's a product description or a social media update, weave in the "empowering women" aspect. Don't just sell a product; sell the impact and the values behind it.
• •Use Empowering & Positive Language: Words like "strength," "empower," "impact," "opportunity," "thrive," "beautiful," "confident," and "conscious" should be staples. Avoid overly technical jargon or exclusionary language.
• •Tell Stories, Not Just Specs: Share anecdotes (even brief ones) about the women making the products (while respecting privacy) or the impact of the programs. Make the connection between the product and the people tangible.
• •Maintain Authenticity and Transparency: Be honest about the journey. If discussing sustainability or ethical practices, be specific where possible. This builds credibility and reinforces the ethical tone. Don't be afraid to share challenges if it aligns with transparency.
• •Ensure Visuals and Text Align: The imagery used should reflect the same values and tone as the copy – authentic, confident, stylish, and often showcasing the women involved or the inspiration behind the designs. The overall aesthetic should feel cohesive with the empowering and conscious message.

Social Perception

Positive & Admirable Mission, High-Quality Products, Trustworthy, Slightly Premium (but worth it for the mission), Associated with Nashville Style, Inclusive

Copy Examples

• •Headline: More Than a Bag. It's a Statement of Her Strength. Body: Each stitch tells a story of empowerment. Our handcrafted leather bags aren't just made *by* women, they're made *for* women who carry their values with style. Shop the collection and become part of her journey. Call to Action: Discover Your Impact
• •Headline: Wear the Change You Want to See. Body: At ABLE, fashion is a force for good. We're committed to ethical production and creating opportunities that empower women to thrive. Feel beautiful inside and out with pieces that make a difference. Call to Action: Explore Ethical Style
• •Headline: Timeless Design. Empowered Hands. Body: Inspired by the spirit of Nashville, crafted with care. Our jewelry and apparel are designed to last, just like the impact your purchase makes on the lives of the women who create them. Quality you can feel, a mission you can believe in. Call to Action: Shop Meaningful Pieces
• •Social Media Post (with image of women working or a product): Text: Style that speaks volumes. ✨ When you choose ABLE, you're choosing more than just a beautiful piece. You're choosing to invest in women, in ethical craftsmanship, and in a future where every woman has the opportunity to flourish. #ABLEtoImpact #WomenEmpowerment #EthicalFashion #StyleWithPurpose Call to Action: Link in bio to shop & empower.
• •Email Subject: A Purchase That Empowers: See What You Made Possible Body: Hi [Customer Name], your recent ABLE piece is already making a difference. Because of conscious consumers like you, we can continue to provide dignified work and fair wages for women, helping them build brighter futures. Thank you for being part of our ABLE community. Call to Action: Read More About Our Impact (links to a blog or impact page)