Brand Tone

Nostalgic, Passionate, Reverent, Enthusiastic, Accessible

Brand Values

• •Legacy & Heritage: Celebrating the enduring impact of football legends.
• •Passion for Football: A deep love for the sport and its history.
• •Nostalgia: Connecting fans with cherished memories.
• •Quality & Authenticity (Stated): Aiming for quality and authenticity.
• •Fan Connection: Providing a way for fans to express their allegiance and relive iconic moments.

Best Practices

• •Develop a Brand Voice Guide: Define your brand's personality (e.g., "The Knowledgeable Older Fan," "The Passionate Supporter"). List key adjectives (Nostalgic, Reverent, Enthusiastic). Include a "sounds like/doesn't sound like" section. (e.g., Sounds like: "Remember that incredible goal?" Doesn't sound like: "Buy this cheap shirt now.")
• •Focus on Storytelling: Instead of just listing product features, tell the story behind the player, the moment, or the era the product represents. Connect emotionally with the nostalgia and passion of football fans.
• •Use "Legend-Centric" Language: Incorporate words like "iconic," "legendary," "unforgettable," "classic," "vintage," "heritage," "tribute" consistently in descriptions and promotional materials.
• •Maintain Consistency Across All Touchpoints: Ensure the tone used on the website (product descriptions, About Us) would carry through to any future customer service interactions, email marketing, or potential social media.
• •Understand Your Audience and Speak Their Language: The copy should resonate with football fans who appreciate the history and cultural impact of the sport and its legendary figures. Use terminology and references they understand and cherish.

Social Perception

Mixed and somewhat unclear due to limited direct feedback and potential confusion with similarly named entities. Positive (Limited): Good design and delivery for phone cases. Negative/Skeptical (by association or for similar entities): Scam-related concerns and negative experiences reported for "Ninety minutes jersey store" or "ninety-minutes.in". Low Visibility: The brand does not have a strong, distinct online presence beyond its own website.

Copy Examples

• •Headline (Retro Jersey): Relive the Roar. Wear the Legend. Zidane '98 – Back in Stock. Body: More than a jersey, it's a piece of history. Feel the electric energy of France '98 and carry the genius of Zizou with you. Crafted for true fans.
• •Social Media Post (if they had one, focusing on a specific player): Some moments are etched in football lore forever. Maradona's 'Hand of God' and 'Goal of the Century' in '86? Pure magic. ✨ What's your most unforgettable Maradona moment? Share below! #LegendsNeverDie #Maradona #The90PlusMinute
• •Product Description (Phone Case): Your Hero, In Your Hand. Carry the spirit of [Player's Name] everywhere. Our durable, vibrant phone cases are a small tribute to a giant of the game. Protect your tech, celebrate a legend. #FootballIcons #[PlayerName]
• •Email Subject Line (New Collection): That Goosebumps Feeling? It's Back. Discover Our Latest Retro Icons. Email Body Snippet: Remember where you were when [mention specific iconic moment]? We do. That's why we're thrilled to bring you closer to those legendary days with our newest collection of retro-inspired gear.
• •Website Banner (General): Beyond 90 Minutes. Beyond a Game. This is Legacy. Shop Iconic Football Apparel.