Brand Tone

nurturing, serene, aspirational, gentle, encouraging, supportive, inclusive, and uplifting

Brand Values

• •Community
• •Holistic Wellness
• •Conscious Curation
• •Empowerment
• •Authenticity

Best Practices

• •Lead with "You," Center the Customer's Feeling: Frame copy around the customer's experience and feelings. Use phrases like "Feel the calm," "Support your journey," or "Find your peace." This aligns with the brand's nurturing and supportive tone.
• •Use a Serene and Sensory Vocabulary: Employ words that evoke peace, calm, and mindfulness. Words like serenity, ritual, intention, sanctuary, curated, gentle, conscious, radiant, nourish, and unwind will reinforce the brand's core identity.
• •Embrace the "Community" Aspect: Always tie the products back to the larger mission of community and wellbeing. Use inclusive language like "our community," "we believe," and "join us" to make customers feel part of something bigger than a simple transaction.
• •Tell the Story Behind the Products: Since the shop is "carefully curated," share why a product was chosen. Was it made by a local female artisan? Is it made with sustainable materials? This transparency builds trust and reinforces the values of conscious curation and empowerment.
• •Maintain Visual and Textual Harmony: Ensure the calm, clean aesthetic of the brand's visuals is matched by the copy. Avoid loud, urgent, or aggressive sales language (e.g., "HURRY, BUY NOW!"). Instead, use gentle calls-to-action like "Explore the collection," "Discover your ritual," or "Invite calm into your home."

Social Perception

a high-quality, premium wellness destination, a sanctuary or escape from stress, genuine in its mission to promote peace and wellbeing, trustworthy, caring, and an authentic leader in the local wellness space

Copy Examples

• •Invite serenity into your space. Our new hand-poured intention candles are crafted with notes of lavender and chamomile to quiet the noise and reconnect you to your center. Light it during your evening ritual and feel the day melt away. #889Shop #SacredSpace
• •Your personal toolkit for clarity and calm. This curated set of amethyst, rose quartz, and clear quartz is chosen to help you ground your energy, open your heart, and amplify your intentions. A beautiful addition to your meditation corner or a thoughtful gift for a soul sister. #WellnessJourney #CrystalHealing
• •Subject: A gift for your journey... | Inside, find calm. This week, we're celebrating the small rituals that create inner peace. From our organic herbal teas to our plush meditation cushions, find everything you need to build your sanctuary at home. Explore the collection and prioritize your peace. #889Community #SelfCare
• •Move with intention. Our latest collection of sustainable activewear is designed to feel like a second skin, supporting you through every flow and stretch. Beautiful, breathable, and created for mindful movement. #YogaLifestyle #ConsciousLiving
• •Feeling overwhelmed? It's time to come home to yourself. The 889 Shop offers curated tools and goods to support your wellness journey. Discover ritual kits, essential oils, and more to help you unplug from the external world and cultivate inner peace. Start your path to a more mindful life today.