Brand Tone

sophisticated, evocative, and aspirational

Brand Values

• •Exclusivity and Curation
• •Quality and Craftsmanship
• •Customer-Centric Service
• •The Power of Scent
• •Passion for Perfumery

Best Practices

• •Lead with the Narrative: Always start with the story. Whether it's the inspiration behind the scent or the feeling it evokes, frame the product within a larger narrative to maintain the brand's evocative tone.
• •Use a Sophisticated Lexicon: Consistently employ words that reflect luxury and artistry, such as "curated," "bespoke," "olfactory journey," "exquisite," "timeless," and "sensory." This reinforces the brand's premium positioning.
• •Focus on "You," the Connoisseur: Address the customer directly, appealing to their sense of refinement and appreciation for quality. Use phrases like, "For those who appreciate..." or "Discover your signature..." to create a personal and aspirational connection.
• •Highlight Exclusivity and Heritage: Regularly mention the exclusive partnership with Maison Maissa and the French craftsmanship behind the perfumes. This is a key differentiator and adds to the brand's authority and allure.
• •Maintain Visual and Textual Harmony: Ensure that the polished, elegant aesthetic of the product photography is matched by equally refined and evocative copy. The text should enhance the visual experience, working together to create a cohesive and luxurious brand world.

Social Perception

The public and customer perception of the5thscent.co.uk is that of a reputable and high-quality provider of luxury French perfumes. The brand is seen as reliable, with prompt delivery and excellent customer service. The fragrances themselves are perceived as unique, long-lasting, and beautifully packaged, making them suitable for special occasions. The association with Maison Maissa lends the brand an air of authenticity and French perfumery heritage. The frequent availability of discount codes suggests that while aspirational, the brand is also accessible to a broader audience of savvy shoppers.

Copy Examples

• •Step into a story of midnight jasmine and spiced amber. Introducing 'Nuit de la Tentation,' our latest exclusive from Maison Maissa. This is more than a fragrance; it's an invitation to an unforgettable evening. Discover the scent that will define your nights.
• •Timeless elegance, bottled. '66 Avenue' continues to captivate with its sophisticated blend of bergamot, cedarwood, and white musk. Find out why this remains one of our most beloved scents. Your signature story awaits.
• •The art of French perfumery, delivered to your door. At The 5th Scent, we curate sensory journeys. As the exclusive UK home of Maison Maissa, we invite you to explore fragrances that are both timeless and contemporary. For a limited time, enjoy complimentary shipping on your next discovery.
• •You don't just wear a Maison Maissa perfume. You live a story it tells. From the sun-drenched fields of Grasse to our exclusive collection, experience the pinnacle of French fragrance. Explore the art of scent at The 5th Scent.
• •Oud Sakura: A delicate dance of juicy cherry and warm sandalwood, grounded by a subtle, refined oud. This fragrance is a tribute to fleeting moments of beauty, a reminder of love and hope. It is both tender and powerful, a beautifully balanced composition for those who appreciate a scent with a soul.