Brand Tone

Aspirational yet Accessible, Confident & Quality-Focused, Creative & Expressive, Youthful & Trendy, Direct & Informative

Brand Values

• •Self-Expression
• •Quality
• •Affordability/Fair Pricing
• •Uniqueness & Creativity
• •Customer Service (implied)

Best Practices

• •Always circle back to self-expression, quality, and accessible pricing. Every piece of copy should reflect one or more of these values.
• •Use evocative language that inspires creativity and confidence, but always ground it with the straightforward value proposition of the $40 price point and tangible quality benefits (e.g., "heavyweight cotton," "vibrant prints").
• •While the energy on TikTok might be higher and more trend-driven than a website FAQ, the underlying message of quality, expression, and value should remain consistent. Adapt the delivery, not the essence.
• •Frame benefits around the customer's desire for self-expression, their appreciation for quality, and their smart spending. "Wear *Your* Story," "Designs that let *you* stand out."
• •Be confident in its quality and price point. This should come across in the copy, assuring customers they're making a good choice, without being dismissive of other options or overly boastful. Highlight the benefits directly.

Social Perception

Positive for Quality Seekers at a Mid-Range Price, Seen as a Resource for Emerging Brands, Price Point Justification, Mixed Reviews on Value for Samples, General Appeal

Copy Examples

• •Instagram Post (Image: Person confidently wearing a vibrant graphic tee): Don't just wear a t-shirt. Wear your statement. Our $40 tees are crafted with heavyweight cotton and art-inspired designs, because your story deserves quality that speaks as loudly as you do. #WearYourStory #The40DollarTee #DesignerQualityAffordablePrice
• •TikTok Video (Fast-paced montage of different tee designs with an upbeat track): Your vibe? It's unique. Your tee? It should be too. 🔥 For $40, get premium quality that lasts & designs that turn heads. Stop scrolling, start expressing. Link in bio! #GraphicTees #StreetStyle #AffordableFashion #40DollarTee
• •Website Banner: Beyond the Label: $40 Tees. Premium Feel. Unique Designs. Express Yourself.
• •Email Subject Line (for a new collection): NEW DROPS: Art You Can Wear. Stories You Can Tell. (Still $40) Email Body Snippet: Why choose between bland basics and overpriced hype? At The 40 Dollar Tee, we believe in wearable art that doesn’t break the bank. Explore fresh designs, same premium 7oz cotton, still just $40. Find your next favorite.
• •Twitter/X Post: Quality shouldn't be a luxury. Expression shouldn't have a crazy price tag. Get graphic tees that are built to last and designed to stand out. That's The 40 Dollar Tee promise. #ArtForEveryone #QualityTees #40DollarTee