Brand Tone

Friendly and Welcoming, Faith-Inspired and Positive, Approachable and Relatable, Community-Focused, Fun and Trendy

Brand Values

• •Faith
• •Family
• •Hard Work
• •Inner Beauty and Confidence
• •Quality and Style
• •Community and Connection
• •Customer Service

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, even for sales or new arrivals, subtly reflects values like faith, inner beauty, and community. For instance, instead of just "Sale," try "A Little Blessing For Your Wardrobe: Sale Now On!"
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" (referring to The 308 Boutique team) and speaking directly and inclusively to the customer ("you," "your style"). This reinforces the friendly, welcoming aspect.
• •Incorporate the Owner's Voice (Authenticity): Continue to share relatable anecdotes or perspectives from Erin, even small ones in social media captions, to maintain that down-to-earth, "farmer's wife and Momma" connection.
• •Balance Trendy with Timeless Positivity: While showcasing new trends, always frame them within the overarching positive and confidence-boosting message. The fun of fashion should enhance, not overshadow, the message of inner worth.
• •Consistent Taglines and Hashtags: Regularly use the motto "Pretty Things Inside" and develop a set of consistent brand hashtags (e.g., #The308Boutique, #PrettyThingsInside, #FaithFashionFun, #NebraskaStyle) across all platforms to reinforce brand identity and values.

Social Perception

A trusted local boutique, Fashionable and On-Trend, Community-Oriented, Inclusive, Positive and Uplifting, Mid-range performing brand within its category

Copy Examples

• •Instagram Post Caption (New Arrivals): Hello sunshine! ☀️ Our latest collection has just dropped, filled with pieces that are as beautiful on the outside as you are on the inside. Come find your new favorite confidence-boosting outfit! #PrettyThingsInside #The308Boutique #NewCollection #FaithFashionFun
• •Facebook Ad (Promoting In-Store Experience): Need a little retail therapy? 💕 Step into The 308 Boutique, where fashion meets friendship! Our team is here to help you discover styles you'll love, in a place that feels like home. Because feeling good in your clothes is just the start. #ShopLocalNE #BoutiqueLove #CommunityAndStyle #The308Life
• •Website Banner (Seasonal Collection): Embrace the Season with Joy & Style! ✨ From cozy knits to chic dresses, find pieces that let your inner light shine. At The 308 Boutique, we believe in pretty things, inside and out. [Shop the Collection]
• •Email Newsletter Snippet (Brand Story): More than just a boutique, The 308 is a family. Inspired by faith and a love for making women feel amazing, Erin Sandy created this space for you to find not just clothes, but confidence. Read more about our journey and why we believe in 'Pretty Things Inside'. [Link to About Us]
• •Product Description (for a versatile dress): From church pew to dinner view, this dress does it all! Effortlessly chic and wonderfully comfortable, it’s designed for real life and real beauty – yours. We’re all about fashion that makes you feel as good as you look. #StyleWithSpirit #The308Finds #VersatileFashion