Brand Tone

Personable, Witty, and Inspirational.

Brand Values

• •Authenticity & Passion
• •Quality & Craftsmanship
• •Sustainability
• •Joy & Positivity
• •Community Connection

Best Practices

• •Write in Rachel's Voice: Always maintain the first-person, personal tone established by the founder. Use "I," "we," and "you" to create a direct conversation with the customer. The brand isn't a faceless corporation; it's Rachel's passion.
• •Balance Wit with Inspiration: Seamlessly blend humor and cheekiness with genuine positivity. A product description could start with a witty observation and end with an uplifting message, reflecting the duality of the prints themselves.
• •Always Mention Quality and Sustainability: In product descriptions and broader communications, consistently reference the premium, archival paper and eco-friendly printing processes. This reinforces the brand's value proposition.
• •Show Gratitude and Build Community: Regularly express appreciation for customer support. Encourage tagging, share user-generated content, and make customers feel like they are part of the brand's journey. Phrases like "We LOVE seeing..." or "Every order means the world..." are powerful.
• •Keep it Simple and Fun: The language should be accessible, vibrant, and full of life. Avoid overly formal or technical jargon. The copy should feel like getting a fun message from a creative friend.

Social Perception

The public and customer perception of The 13 Prints is highly positive. It is viewed as a High-Quality Small Business, Unique and Characterful, Trustworthy and Reliable, and a "Feel-Good" Brand.

Copy Examples

• •Just a little Monday reminder that you're doing amazing. ✨ Our new 'Keep Glowing' print is here to make sure your walls get the memo. Made with love, a bit of cheekiness, and printed on gorgeously thick, sustainable paper. Go on, give your gallery wall the pep talk it deserves. #The13Prints #WallArt #MotivationalMantra #SmallBusinessLove
• •Headline: Tired of Boring Walls? We Hear You. Body: "Your home should be as vibrant as you are. The 13 Prints offers art that's a bit cheeky, a lot of fun, and always made to the highest quality. From puns that make you giggle to prints that just get you. Shop the collection and find your new favorite conversation starter. P.S. We love seeing our prints in your homes! Tag us @the13prints.
• •Art with Personality. For Homes Full of It.
• •A little something to make you smile inside...
• •Daily motivation served fresh! Our 'What's The Best That Could Happen?' print is the perfect piece to brighten any room. Combining bold typography with a floral design, this Giclée print adds a pop of color and positivity. Ideal for your office, living room, or anywhere you need a little lift. #HomeDecorInspo #TypographyArt #The13Prints #PositiveVibes