Brand Tone

Instructional, Community-Oriented, Modern, Respectful, Direct

Brand Values

• •Skill & Technique
• •Quality
• •Continuous Improvement/Learning
• •Perseverance & Dedication
• •Respect & Sportsmanship

Best Practices

• •Focus on instructional and informative content, especially for techniques.
• •Encourage community interaction through questions and engagement prompts.
• •Maintain a modern and trendy approach by staying current with platform trends.
• •Emphasize respect and martial arts values in all communications.
• •Use direct and action-oriented language with clear calls to action.

Social Perception

Educational Resource, Provider of Specialized Apparel, Engaged Community, Authentic

Copy Examples

• •"Flying Triangle Tutorial: Master this technique and dominate your opponent! #bjj #thcjiujitsu"
• •"What's your favorite submission? Let us know in the comments! #jiujitsu #submission"
• •"New gear drop! IBJJF Approved No Gi Fight Rashguard - BUY IT NOW!"
• •"ROLL, TRAIN, AND REPEAT. Keep improving your skills on the mat."
• •"Respect your training partners and the art of Jiu-Jitsu. #martialarts"