Brand Tone

Empowering and Confident, Trendy and Fashion-Forward, Approachable and Friendly, Body-Positive and Inclusive, Energetic and Vibrant

Brand Values

• •Quality
• •Style & Trend Relevance
• •Customer Satisfaction
• •Inclusivity & Body Positivity
• •Confidence & Empowerment
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empowering, friendly, trendy), including "do's and don'ts" for language, specific power words, and a persona (if helpful). Share this with everyone who writes for the brand.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target customer. For Claudia Rabelo, this means understanding the aspirations, challenges, and language of women seeking stylish, well-fitting, and empowering clothing.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Use contractions, ask questions, and inject personality. Share stories (even small ones) that reflect the brand's values, like customer features or behind-the-scenes glimpses.
• •Consistency Across All Channels: Ensure the brand voice is consistent whether it's on the website, Instagram, Facebook, email, or customer service interactions. A customer should feel they are interacting with the same brand人格 (brand personality) everywhere.
• •Review and Evolve: Regularly review your copy and customer feedback. Is the tone landing well? Does it still reflect the brand's current values and market position? Be open to refining the tone as the brand grows and evolves, but ensure changes are intentional and aligned with the core identity.

Social Perception

Positive: Customers appreciate the wide range of styles, the fit of the jeans (often highlighted as a key differentiator), and the brand's engagement with current trends. Fashionable & Reliable: Seen as a go-to brand for stylish and good-quality denim in its market. Community-Oriented: The active engagement on social media and featuring of customer photos foster a sense of community. Inclusive: The efforts to showcase diverse models and offer extended sizing are noted and appreciated, contributing to a perception of inclusivity.

Copy Examples

• •Instagram Post (Image: Diverse group of women smiling, wearing different styles of Claudia Rabelo Jeans): Unlock your confidence, one pair of jeans at a time! ✨ At Claudia Rabelo, we believe every woman deserves to feel amazing in her denim. Find your perfect fit and conquer the world. #ClaudiaRabeloJeans #DenimThatEmpowers #StyleForEveryBody
• •Facebook Ad (Carousel showcasing new arrivals): 🔥 Hot new drops! 🔥 Your favorite jeans just got a stylish update. From chic skinnies to relaxed flares, discover the latest trends at Claudia Rabelo Jeans. Tap to shop and refresh your denim game! #NewCollection #JeanGoals #ClaudiaRabeloFashion
• •Website Banner (Homepage): Claudia Rabelo Jeans: Where Style Meets Comfort & Confidence. Explore our collection and find the jeans that feel like they were made just for you.
• •Email Marketing Subject Line (Promotion): Hey Gorgeous! 😉 Your Perfect Jeans Await (Plus a Little Treat Inside!) (Email Body Snippet): ...because nothing beats that feeling of finding *the* jeans. At Claudia Rabelo, we're obsessed with crafting denim that celebrates you. Shop now and feel the difference!
• •Product Description (for a best-selling curvy fit jean): Meet your new obsession: The [Product Name] Jean. Designed to hug your curves in all the right places, this jean offers unparalleled comfort without sacrificing an ounce of style. Made with premium stretch denim, it moves with you, empowering you to take on your day with confidence and flair. Get ready to fall in love! #CurvyConfidence #PerfectFitDenim #ClaudiaRabelo