Brand Tone

Trendy and Youthful, Fun and Playful, Approachable and Friendly, Confident and Empowering

Brand Values

• •Fashion-Forward/Trend-Focused
• •Customer Satisfaction & Community
• •Affordability/Value
• •Authenticity (in imagery)
• •Growth and Ambition

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, key phrases, "do's and don'ts" for language (e.g., use of slang, emojis, level of formality). Share this with everyone who creates content.
• •Know Your Audience Deeply: Continuously research and understand the target audience's (young women, 18-24) language, preferences, and aversions. Use the slang and references they use authentically.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, all social media platforms (Instagram, Facebook, TikTok), email marketing, customer service interactions, and even product descriptions.
• •Use Relatable Language and Visuals: Incorporate youthful, energetic, and positive language. Use emojis where appropriate. Visuals should feature the target demographic and reflect current trends. Their practice of using iPhone photos for relatability is a good example to maintain.
• •Engage and Listen: Actively engage with the community on social media. Listen to their feedback, comments, and how they talk about the brand. Adapt and refine the tone based on this ongoing interaction. Co-founder Tim Mcfadyen emphasizes the importance of customer focus and making them feel good.

Social Perception

Positive for Trendiness and Style, Good Quality for Price, Reliable Customer Service and Shipping, Strong Social Media Engagement

Copy Examples

• •✨ NEW DROP ALERT ✨ Turn heads at your next everything! 😉 Our latest collection just landed, and it's screaming *your name*. Tap to shop the looks everyone will be asking you about! #ThatsSoFetchAU #NewCollection #PartyDress
• •Hey Babe! 💖 Up to 50% Off Your Fave Styles?! Yes, Please!
• •From brunch to bar 🥂💁‍♀️ Watch how we style the [Item Name] three ways! Which look is your fave? Let us know 👇 #TSFstyle #OOTD #FashionHacks #GetReadyWithMe
• •Your Weekend Outfit? Sorted. 🔥 Shop the Hottest Trends Now! Free Express Shipping Over $XX.
• •Got plans? We've got the outfit! 💅 Thats So Fetch AU brings you the freshest looks for every vibe. Affordable, on-trend, and delivered fast. Shop now and own the night! ✨ #FetchYeah #AussieFashion