Brand Tone

Enthusiastic, passionate, curated, discerning, nostalgic, appreciative, and personal

Brand Values

• •Uniqueness
• •Discovery
• •Customer Connection
• •Appreciation of History/Artistry

Best Practices

• •Maintain an enthusiastic and passionate tone to reflect the brand's genuine excitement for unique finds.
• •Emphasize the curated aspect of the selection, highlighting the expertise in choosing quality and unique items.
• •Incorporate nostalgic and appreciative language, especially when describing vintage and antique items, to showcase a respect for history and craftsmanship.
• •Add a personal touch by sharing anecdotes or stories related to the brand's journey or specific items, fostering a connection with customers.
• •Use inclusive language that invites customers to join in the discovery process and find items that resonate with them personally.

Social Perception

Trusted seller offering unique and interesting items, curated with passion and care

Copy Examples

• •"We're thrilled to share our latest vintage find – a stunning Art Deco lamp that's sure to add a touch of glamour to any room!"
• •"Our collection of handmade ceramics is a testament to the artistry and skill of local artisans. Each piece is a unique work of art!"
• •"Step back in time with this rare first edition novel. A true collector's item for any book lover!"
• •"We're always on the hunt for one-of-a-kind treasures, and we can't wait to see what you discover in our shop today!"
• •"From antique jewelry to vintage toys, we've got something for everyone who appreciates the charm and history of the past."