Brand Tone

Aspirational & Confident, Masculine & Modern, Direct & Benefit-Oriented, Community-Focused (Implied), Approachable & Trustworthy (from reviews)

Brand Values

• •Quality & Efficacy
• •Natural Ingredients & Ethical Production (Claimed)
• •Confidence & Style
• •Customer Satisfaction
• •Authenticity (via Influencer)

Best Practices

• •Embody Marc Eggers' Persona (Subtly): While not every piece of copy needs to sound like him directly, the overall vibe should align with the confident, stylish, and approachable image he projects for the brand. Use direct, assertive language.
• •Focus on Benefits, Not Just Features: Instead of just saying "strong hold," explain what that means for the user: "All-day hold that keeps your style locked in, no matter what."
• •Use "You" and "Your": Address the customer directly to make the copy more personal and engaging. "Your partner for perfect hair."
• •Keep it Clear and Concise: Avoid overly technical jargon. The language should be easy to understand, reflecting a modern, no-nonsense approach to grooming. Get straight to the point.
• •Incorporate Social Proof and Confidence: Casually mention positive customer experiences or the popularity of products ("Our No. 1 Hair Wax," "loved by thousands") to build trust and reinforce the brand's confident stance. Use confident, declarative statements about product performance.

Social Perception

Generally Positive for Product Quality, Associated with Marc Eggers, Good Customer Service, Some Skepticism/Mixed Product Performance, Seen as a "Premium" or "Influencer" Brand, Trustworthy (in terms of purchasing)

Copy Examples

• •Headline: Master Your Look. That's ME Style. Body: Stop fighting your hair. Start defining it. Our No. 1 Hair Wax gives you the all-day hold and matte finish you need to own your style, effortlessly. No stickiness, no residue – just perfect hair. What are you waiting for?
• •Social Media Post (Image: Styled hair close-up): Caption: Confidence starts at the top. Get the look that says 'That's ME' with our signature hair wax. Strong hold, natural finish, zero fuss. Tap to shop your new go-to. #ThatsMEstyle #HairGoals #MensGrooming #ConfidentLook #PerfectHairDay
• •Product Page Snippet (for Hair Thickener): Text: Thin hair? Don't care. Pump up the volume with That's ME Style Hair Thickener. Our powerhouse formula instantly adds fullness and texture, giving you the confident, thicker-looking hair you deserve. Easy to apply, impossible to ignore.
• •Email Subject Line: Your Best Hair Day is One Click Away. Email Body Preview: Hey [Name], ready to upgrade your style? That's ME Style is here to transform your grooming routine. Discover the secret to perfect hair, loved by thousands...
• •Short Ad Copy (e.g., for YouTube pre-roll): (Visual: Quick cuts of stylish hair, product application, confident man) Voiceover (Energetic, confident): Tired of bad hair days? Get That's ME Style. Perfect hold. Matte look. Your signature style, finally unlocked. Shop now at thatsme-style.de.