Brand Tone

Authentic, Empowering, and Approachable

Brand Values

• •Inclusivity & Body Positivity
• •Affordability
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with Authenticity: Always keep the owner's personal story and presence at the forefront. Use "I" and "we" to maintain a personal, human connection. The "mother and grandmother" persona is a unique strength.
• •Champion Inclusivity in Every Message: Consistently use empowering language. Phrases like "Style for Every Woman," "celebrate your curves," and "your perfect fit" should be staples. Always mention the full range of sizes when applicable.
• •Highlight Value, Not Just Price: Instead of just saying "cheap," use phrases like "affordable prices," "prices that won't break the bank," and "high-quality pieces without the high price tag" to frame the value proposition positively.
• •Keep it Simple and Approachable: Avoid overly complex fashion jargon. The copy should be as clear, friendly, and accessible as the brand itself. Use emojis to add warmth and personality, reflecting the current social media style.
• •Foster Community and Confidence: Use copy to build a relationship with the customer. Ask questions in social media captions ("Which look is your favorite?"), encourage user-generated content, and consistently tie the clothing back to the ultimate goal: making the customer feel confident and beautiful.

Social Perception

Thatsmeboutiquee is perceived positively as a trustworthy, genuine, and reliable source for trendy, budget-friendly fashion. The owner's visible role and the inclusion of plus-size options contribute significantly to this perception, attracting customers who value inclusivity and affordability.

Copy Examples

• •Instagram Post (featuring the owner in a new dress): Headline: Feel confident, look beautiful. That's our promise. ✨ Body: I’m absolutely in love with the way our new "Sunkissed Serenity Maxi Dress" flows! It’s all about celebrating you, just as you are. We believe style has no size, and this dress is proof. Available now in sizes S-3XL. Tap the link in bio to get yours! Hashtags: #ThatsMeBoutiquee #StyleForEveryWoman #BodyPositivity #AffordableFashion #MaxiDress
• •Facebook Ad (targeting users interested in plus-size fashion): Headline: Your perfect fit is here. Body: Tired of searching for trendy styles that celebrate your curves? At Thatsmeboutiquee, we've curated a "Curvy Girl" collection just for you. From chic jumpsuits to everyday denim, find high-quality pieces that make you feel amazing, without the high-end price tag. Call to Action: Shop The Curvy Collection
• •TikTok Video Script (try-on haul): (Video shows owner trying on 3 different outfits) On-screen text: "Outfit check! Which look is your favorite? 1, 2, or 3?" Caption: New arrivals just dropped at TMB! 🎉 From comfy weekend sets to stunning dresses, we've got you covered. All styles are affordable and designed to make you feel like the best version of you. Which one are you adding to your cart? #TMBHaul #PlusSizeFashion #BoutiqueFinds #OOTD
• •Website Product Description (for a two-piece set): Product Name: "Cool Breeze Two-Piece Set" Description: Effortless style, unmatched comfort. Our Cool Breeze Set is designed for the woman on the go who values both fashion and function. Made with high-quality, breathable fabric, this set will keep you looking and feeling fresh all day long. Perfect for brunch with friends or a relaxed evening out. Because you deserve to feel great in what you wear.
• •Email Newsletter: Subject: A little something special from us to you. Body: Hi [Customer Name], at Thatsmeboutiquee, we're more than just a boutique; we're a community. We believe every woman deserves a wardrobe that makes her feel confident and beautiful. That's why we're so excited to share our latest collection with you—handpicked with love, and with you in mind. Explore what's new and find your next favorite outfit!