Brand Tone

Authentic, Appreciative, Refined/Elegant, Informative, Calm/Mindful, International-Friendly

Brand Values

• •Craftsmanship: Celebrating and preserving traditional Japanese artisan skills.
• •Authenticity: Offering genuine, high-quality products from Japan.
• •Cultural Sharing: A desire to share Japanese culture and aesthetics with the world.
• •Quality: Selecting items that are well-made and designed to enrich daily life.
• •Storytelling: Believing that each product has a story and a passionate creator behind it.
• •Appreciation of Beauty in Daily Life: Promoting items that bring joy and aesthetic pleasure to everyday routines.

Best Practices

• •Prioritize Storytelling: Always aim to weave in the narrative of the product, its origin, the artisan, or the cultural context. This reinforces authenticity and value.
• •Use Evocative and Sensory Language: Describe the feel, the look, and the experience of using the products. Words like 'serene,' 'handcrafted,' 'timeless,' 'textured,' and 'delicate' can align with the brand's refined and appreciative tone.
• •Maintain Bilingual Consistency (if applicable): If continuing to target both Japanese and international audiences, ensure that the essence and politeness of the Japanese messaging are thoughtfully translated and conveyed in English, maintaining respect and clarity.
• •Focus on 'Enriching Daily Life': Connect products to the customer's lifestyle, emphasizing how these items bring beauty, calm, or a sense of connection to their everyday routines.
• •Keep it Visually Aligned: Ensure that the copy complements the high-quality, often minimalist, and aesthetically pleasing visuals used on Instagram and the website. The language should feel as curated and thoughtful as the images.

Social Perception

A curated source for unique and high-quality Japanese crafts, a trustworthy retailer that values the makers and their stories, a brand that offers products with cultural significance and intrinsic value, aesthetically pleasing and mindful in its presentation.

Copy Examples

• •Product Description Snippet (for a ceramic cup): Sip serenity. Each curve of this handcrafted Mino ware cup tells a story of generations of Japanese artistry. Feel the artisan's touch and bring a piece of tranquil tradition to your daily ritual. #ThatsLifeStore #JapaneseCraft #MinoWare #Handcrafted
• •Instagram Post Caption (general brand focus): From the hands of master artisans in Japan, directly to your home. At That's life, we believe in the beauty of everyday objects and the stories they hold. Discover pieces that enrich your life, one carefully crafted item at a time. ✨ #JapaneseArtisan #Craftsmanship #ShopJapan #CulturalHeritage #ThatsLifeJP
• •Email Newsletter Subject Line: New Arrivals: Timeless Japanese Crafts to Inspire Your Days
• •About Us Web Snippet: That's life online store was born from a passion for Japan's rich tradition of craftsmanship. We journey through Japan to discover unique, handcrafted treasures, connecting you with the artisans who pour their hearts into every creation. It's more than just a store; it's a bridge to a world of beauty and skill.
• •Promotional Post (e.g., for a seasonal collection): Embrace the changing seasons with our new collection of [Season-specific] inspired Japanese crafts. Each piece, from delicate [Product Example 1] to robust [Product Example 2], is a testament to nature's beauty and enduring artisan traditions. Explore the collection and find your moment of 'That's life.' #SeasonalCrafts #JapanInspired #HomeDecor #ArtisanMade