Brand Tone

Friendly and Approachable, Trustworthy and Established, Value-Oriented and Practical, Community-Focused and Proudly Local (South Australian)

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Local Community Support
• •Quality
• •Heritage and Experience
• •Convenience

Best Practices

• •Always Emphasize Local Roots: Consistently weave in South Australian, local family business, and support for the community into your messaging. This is a strong differentiator.
• •Maintain a Friendly, Conversational Voice: Use we, our family, and address the customer directly in a welcoming manner. Avoid overly formal or corporate language.
• •Highlight Value Transparently: Clearly communicate offers like the price guarantee, mattress trade-in, and free delivery. Focus on how these benefit the customer.
• •Showcase Customer Focus: Use language that reflects helpfulness, expertise, and a commitment to customer satisfaction. Share positive customer testimonials (with permission).
• •Balance Heritage with Modern Appeal: While a 50-year history is a great asset, ensure the copy also reflects current styles and the quality of contemporary furniture offered.

Social Perception

Positive Overall, Seen as a Reliable Local Business, Helpful and Knowledgeable Staff, Good for Mattresses

Copy Examples

• •Headline: South Australian Comfort, Family Prices. Body: For over 50 years, our family has been furnishing Adelaide homes with quality pieces you’ll love. Discover our latest collection and enjoy free metro delivery. That’s value, that’s family, That’s Furniture! Call to Action: Visit Our Showroom or Shop Online!
• •Headline: Your Perfect Night's Sleep Starts Here. Body: Tired of your old mattress? Trade it in and get $500 towards a brand new, blissfully comfortable one from That's Furniture. Our friendly team will help you find the perfect fit for a great night's sleep. Call to Action: Find Your Dream Mattress Today!
• •Headline: We're Locals, Supporting Locals. Body: Proudly South Australian, That's Furniture & Bedding is your trusted local store. We believe in great service, honest advice, and furniture that makes your house a home. Call to Action: Explore Our Range & Support SA!
• •Headline: Style Your Home Without Breaking the Bank. Body: Great design shouldn't cost the earth. At That's Furniture, we offer a 14-day price guarantee and fantastic deals on a wide range of stylish furniture. Furnish your happy place for less! Call to Action: Check Out Our Special Deals!
• •Headline: Need a Hand? Our Family is Here to Help! Body: From choosing the right sofa to arranging free metro delivery, the Ats family and our dedicated team are here to make your furniture shopping experience easy and enjoyable. Got a question? Just ask! Call to Action: Get in Touch or Visit Us in Marion!