Brand Tone

Energetic, Passionate, and Community-Driven

Brand Values

• •Passion for Motorsports
• •Authenticity and Credibility
• •Community Building
• •Aspiration and Opportunity
• •Inspiration and Human Storytelling

Best Practices

• •Use High-Energy, Action-Oriented Language
• •Speak the Enthusiast's Language
• •Balance Hype with Authenticity
• •Emphasize Community and Inclusivity
• •Maintain Transparency

Social Perception

TRC is perceived as a credible and exciting media channel within the automotive community, respected by peers, and produces well-made, engaging content. They effectively manage giveaway legitimacy through clear processes and social proof, maintaining trust in a common industry model by focusing on high-quality, often legendary builds.

Copy Examples

• •Rep the obsession. Our new Premium Collection tee isn't just merch—it's your ticket to winning our 1,200 HP C7 Z06. Every purchase gets you automatically entered. Grab yours and get in the race. #ThatRacingChannel #TRCGiveaway #CarGiveaway
• •Every dollar you spend on the site is a step closer to owning a legend. Shop now to get your entries in before it's too late!
• •We put 1700HP in a street truck and took our friends for a ride. Their reactions say it all. Full video drops Friday. You don't want to miss this! #WorkTruck #TRC #StreetCar
• •Ready to increase your odds? This weekend only, every Digital Photo Set purchase gets you 5X the entries to win the 2JZ 240SX AND the Z06. Two giveaways, two winners, and your best shot at the keys is right now. Get your bonus entries!
• •For us, it's always been more than just cars. It's about the community, the late nights in the garage, and the passion that unites us all. From filming record-breaking runs to hosting events for true enthusiasts, we do it for the love of the race. Thanks for being part of the journey. #TRCFamily #Motorsports