Brand Tone

Informative and Product-Focused, Community-Oriented, Neutral to Professional

Brand Values

• •Quality
• •Variety/Selection
• •Customer Experience
• •Expertise (Aspirational)
• •Sustainability (Stated)
• •Building Relationships

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., Helpful, Inspiring, Professional but friendly, Focused on quality and trends). Include a list of do and don't words or phrases.
• •Understand Your Target Audience: Tailor the language to resonate with them. Are they primarily salon professionals, DIY home users, or a mix? The language should speak to their needs, aspirations, and skill levels. (e.g., salon-grade durability for pros, easy-to-apply for beginners for DIY).
• •Prioritize Clarity and Information: Especially for a supplies company, ensure product descriptions are accurate, detailed, and clearly explain benefits and usage. Avoid overly technical jargon unless addressing a purely professional audience.
• •Infuse Personality Consistently: While being informative, inject elements of the desired brand personality. If aiming for inspiring, use more evocative language. If community-focused, use inclusive and engaging phrasing across all platforms – from the website to social media captions and email responses.
• •Review and Edit with Tone in Mind: Before publishing any copy, reread it specifically asking: Does this sound like us? Ensure consistency across different writers or platforms. Regularly audit existing content to align it with the defined brand voice.

Social Perception

Online Retailer of nail supplies, offering a wide selection of known brands.

Copy Examples

• •Homepage Banner: Unlock Your Ultimate Nail Artistry. From trusted professional brands to the latest innovations, find everything you need to create stunning nails. Quality supplies, expert tips, and a community that shares your passion. Explore the collection!
• •Product Collection Introduction (e.g., Gel Polishes): Dive into a spectrum of vibrant, long-lasting gel polishes! We’ve curated top-quality gels from leading brands, ensuring flawless application and salon-worthy results every time. Discover your next signature shade and express yourself.
• •Social Media Post (Instagram/Facebook - showcasing a new product): ✨ New Arrival Alert! ✨ Get ready to elevate your nail game with [Product Name] by [Brand]. Perfect for [mention key benefit/look, e.g., 'creating dazzling chrome effects' or 'achieving that perfect nude']. Tap to shop now and join our community for more pro tips and inspo! #thatnailssupplies #newnailproduct #[brandname] #nailartlove #professionalnailsupplies
• •Email Newsletter Snippet (promoting a blog post or tutorial): Struggling with [common nail problem, e.g., 'gel polish lifting']? Our latest blog post breaks down the causes and shares expert solutions to help you achieve a longer-lasting manicure. Read more for salon secrets you can use at home! [Link to Blog Post]
• •About Us Page Excerpt (Revised for more personality): At That Nail Supplies, we're more than just a store – we're your creative partners in the world of nail beauty. Born from a passion for quality and artistry, we meticulously source premium products from brands we trust, empowering both seasoned professionals and aspiring nail enthusiasts. We believe everyone deserves to express their style with confidence, and we're here to supply the tools, share the knowledge, and build a vibrant community around that belief.