Brand Tone

Joyful, handcrafted, and simple.

Brand Values

• •Handmade craftsmanship
• •Joy
• •Simplicity
• •Authenticity
• •Creativity

Best Practices

• •Define a clear brand voice and tone guide.
• •Train all content creators on the brand voice.
• •Maintain consistency in language and style across all platforms.
• •Use a tone of voice checker to ensure consistency.
• •Regularly review and update the brand voice guide as needed.

Social Perception

Perceived as authentic, creative, and focused on the joy of handmade ceramics.

Copy Examples

• •Find joy in the simple act of creating with your hands.
• •Each piece is handmade with love and care.
• •Experience the beauty of imperfect, handcrafted ceramics.
• •Our pottery is designed to bring a touch of joy to your everyday life.
• •Discover the simple pleasure of handmade with That Ikigai Project.