Brand Tone

Friendly and Approachable, Encouraging and Supportive, Informative and Trustworthy, Positive and Uplifting, Passionate

Brand Values

• •Health and Wellness
• •Natural and Clean Ingredients
• •Simplicity and Convenience
• •Quality
• •Transparency
• •Customer-Centricity
• •Australian Made & Owned
• •Sustainability

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Maintain a warm, approachable tone while confidently sharing the benefits and quality of the products. Avoid overly technical or clinical language unless explaining a specific benefit clearly.
• •Emphasize Ease and Enjoyment: Consistently highlight how the products make healthy living simpler and more enjoyable. Use words like "easy," "quick," "delicious," "joyful," and "simple."
• •Be Genuinely Positive and Encouraging: Frame messages around positive outcomes and support. Use uplifting language that inspires customers rather than making them feel pressured.
• •Maintain Transparency and Honesty: Clearly communicate ingredient information, sourcing (like the sustainable collagen), and what makes the products "healthy" (e.g., "no nasties," "refined sugar-free"). This builds trust.
• •Incorporate the "Australian Made & Owned" and "Natural" Aspects: Weave these values into the narrative where relevant. This resonates with consumers looking for local, trustworthy, and clean-label products. Stories from the founder or the "why" behind the brand can also reinforce authenticity.

Social Perception

Positive, Trusted Source for Healthy Options, Effective Products, Good Taste, Community Feel

Copy Examples

• •Instagram Post (Image: Colorful protein muffins): Whip up some happiness (and health!) in minutes! 🧁 Our Protein Muffin Mix is packed with goodness, free from nasties, and 100% delicious. Because healthy eating should be easy AND enjoyable! What will you add to yours? #ThatHealthyCo #ProteinMuffins #HealthyMadeEasy #GlutenFreeBaking #AussieMade
• •Facebook Ad (Video: Quick demo of making protein pancakes): Tired of complicated healthy recipes? 🤔 We get it! That’s why our Protein Pancake Mix is your new breakfast bestie. Just add water for fluffy, guilt-free pancakes that taste amazing and keep you fueled. Fuel your day the easy way! ✨ Link in bio to shop! #HealthyBreakfast #ProteinPancakes #EasyRecipes #RefinedSugarFree #ThatHealthyCoAustralia
• •Product Page Snippet (Collagen): Revitalise from within with That Healthy Co's pure Marine Collagen. Sourced sustainably and packed with benefits for glowing skin, stronger hair, and happy joints. We believe in transparency – just pure, potent collagen to help you feel your best, naturally. #ShineFromWithin #MarineCollagen #HealthyLifestyle #NoNasties
• •Email Newsletter Subject: ✨ Your Weekly Dose of Healthy & Happy! Hey [Customer Name], ready to make 'healthy' your new 'easy'? This week, Tarnea shares her favorite 5-minute breakfast hack using our best-selling Protein Pancake Mix, plus an exclusive peek at our newest all-natural creation coming soon! At That Healthy Co, we're all about real food, real results, and really enjoying your wellness journey.
• •Pinterest Pin (Image: Lifestyle shot with product and prepared food): Fuel your adventures the wholesome way! 🌿 Our Aussie-made healthy baking mixes and supplements are crafted with all-natural ingredients because we believe you deserve the best. Easy, delicious, and packed with goodness. Discover your new healthy faves! #ThatHealthyCo #NaturalGoodness #AustralianOwned #HealthySnacks #WellnessJourney