Brand Tone

Humorous, playful, knowledgeable, authentic, community-focused, inclusive.

Brand Values

• •Community
• •Inclusivity
• •Passion for Geek Culture
• •Content and Information
• •Support for Creators
• •Authenticity

Best Practices

• •Use humor and playful language where appropriate, but avoid being overly offensive.
• •Highlight the community aspect of That Geek Lyfe, emphasizing inclusivity and welcoming all geeks.
• •Incorporate references to various geek culture elements such as anime, gaming, and TCGs.
• •Showcase the brand's knowledge and passion for geek culture through insightful commentary and reviews.
• •Promote the brand's support for creators and diverse voices within the geek community.

Social Perception

A welcoming and inclusive community hub for geeks of all kinds, known for its knowledgeable content, diverse representation, and support for creators.

Copy Examples

• •"I Don't Give A HuffleFuck Unisex T-Shirt"
• •"Not Procrastinating, It's A Side Quest RPG Unisex T-Shirt"
• •"Welcome to That Geek Lyfe, your one-stop-shop for all things geeky! We're more than just a store; we're a community."
• •"Join us for our weekly TCG tournaments and geek out with fellow enthusiasts!"
• •"Check out our latest blog post for insightful reviews and commentary on the latest games, anime, and movies."