Brand Tone

Aspirational yet accessible, stylish, inspirational, and friendly.

Brand Values

• •Passion for Design
• •Quality Craftsmanship
• •Accessibility & Affordability
• •Customer Satisfaction & Connection
• •Meaningful Living
• •Inspiration
• •Conscious Consumption / "Slow Shopping"

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand’s tone (e.g., "inspirational," "stylish," "accessible," "friendly," "knowledgeable"). Include examples of "do's and don'ts" for language, specific preferred words, and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Cool" and "Meaningful": Consistently weave in the concepts of "cool living" (stylish, modern, desirable) with "meaningful living" (personal, quality, inspiring well-being). Frame products not just by their features but by how they contribute to a better, more expressive, and harmonious lifestyle.
• •Emphasize Curation and Quality: Highlight the "curated collection" aspect and the "slow shopping approach" which values "quality craftsmanship," "sustainable materials," and "timeless pieces" from "talented artisans and designers." This positions the brand as thoughtful and discerning.
• •Be Aspirational yet Inclusive: Use language that inspires customers to elevate their living spaces, but ensure it remains welcoming and avoids being overly exclusive or unachievable. The message is that high-quality, cool design *is* accessible through your brand.
• •Engage and Inspire, Don't Just Sell: Especially in social media and blog content, aim to provide value beyond direct sales. Share inspiration, design tips, stories behind products or designers, and ask questions to foster a community. This aligns with their online magazine and reinforces the brand as a lifestyle resource.

Social Perception

The emphasis on quality, unique design, and a "slow shopping" approach likely appeals to consumers looking for more than mass-produced items and who value sustainability and craftsmanship. The aesthetic is modern, stylish, and aspirational, which would attract individuals interested in contemporary interior design trends.

Copy Examples

• •Homepage Banner: "Craft Your Story at Home. Discover curated designs that blend timeless style with modern living. At THAT COOL LIVING, we believe your space should be as unique and inspiring as you are. Explore collections that bring beauty, quality, and meaning to every corner."
• •Product Description (e.g., for a ceramic vase): "More than just a vase, it’s a whisper of artisanal charm for your sanctuary. Handcrafted with passion, this piece embodies the beauty of slow living and conscious design. Let its unique form and earthy texture inspire moments of tranquility and elevate your everyday."
• •Instagram Post Caption (accompanying a lifestyle image of a cozy living room): "Creating a haven that truly feels like you is an art. It's about more than just furniture; it's about pieces that tell a story, textures that invite touch, and a feeling of 'ah, I'm home.' What makes your space uniquely yours? Share your cool living moments with #ThatCoolLiving. ✨"
• •Email Newsletter Subject Line: "Bring 'Cool' Home: Fresh Finds & Inspiring Spaces Await!" Email Body Snippet: "Hello [Customer Name], At THAT COOL LIVING, we're always searching for pieces that spark joy and transform houses into homes filled with personality. This week, we’re excited to share new arrivals from independent designers who pour their heart into every creation. Discover items that don’t just look good, but feel good – and help you live beautifully, every day."
• •About Us Page Excerpt: "We’re not just curators of cool things; we’re believers in the power of a well-loved home. THAT COOL LIVING was born from a desire to connect you with thoughtfully designed pieces that inspire a more beautiful, meaningful, and 'cool' way of living. We champion quality over quantity and stories over fleeting trends. Join us in creating spaces where you can truly thrive."