Brand Tone

Expert & Knowledgeable, Sophisticated & Curated, Passionate, Approachable (despite exclusivity), Modern & Forward-Thinking

Brand Values

• •Expertise & Curation
• •Personalized Service & Integrity
• •Passion for Wine & Storytelling
• •Accessibility & Education
• •Quality & Rarity
• •Innovation & Evolution

Best Practices

• •Lead with Expertise, Welcome with Passion: Always showcase deep knowledge, but ensure the language remains inviting and shares the genuine enthusiasm for wine. Avoid overly academic or exclusionary jargon without explanation.
• •Emphasize Curation and Story: Highlight that every wine is hand-selected and has a unique story. This reinforces the value beyond just the liquid in the bottle.
• •Maintain a Professional yet Modern Aesthetic: Ensure all communications (visuals, text) reflect the high-end, sophisticated nature of the brand, but with a fresh, contemporary feel that appeals to a discerning, evolving clientele.
• •Be Transparent and Honest: In an industry where provenance and trust are paramount, openly share information about sourcing, producer philosophies, and even the nuances of collecting. This builds credibility.
• •Educate and Empower: Frame communications as an opportunity for clients to learn and deepen their appreciation for wine. This positions the brand as a guide and partner in their wine journey, not just a vendor.

Social Perception

Highly Respected Expert, Trusted Source, Purveyor of Quality, Modern & Inclusive (within the luxury segment), Premium Pricing (sometimes)

Copy Examples

• •Headline: Discover Your Next Cellar Defining Bottle. Body: At Thatcher's Wine, we go beyond the label. Our expertly curated selections connect you with the world's most dynamic domaines and emerging winemakers. Explore wines with stories as rich as their terroir.
• •Headline: From Michelin Stars to Your Cellar: Unparalleled Wine Expertise. Body: Leverage Thatcher Baker-Briggs' 16 years in Michelin-starred hospitality. Whether sourcing a rare vintage or refining your collection, experience wine consulting that’s as discerning as your palate.
• •Headline: The Future of Fine Wine is Here. Are You Ready to Explore It? Body: We champion the young winemakers and sustainable practices shaping tomorrow's iconic bottles. Join us in discovering honest expressions of climate and terroir, curated for the modern collector.
• •Headline: Beyond the Bottle: A Curated Journey into the World of Wine. Body: It’s more than just a purchase; it's an experience. Our team, rooted in world-class hospitality, offers personalized guidance to help you find wines you’ll not only love, but understand.
• •Headline: Sourcing the Unforgettable. Building Collections with Integrity. Body: With global connections and a commitment to transparency, Thatcher's Wine Consulting procures the world's most sought-after wines, ensuring each bottle is a genuine reflection of its origin and artistry.