Brand Tone

Artistic & Elevated, Thoughtful & Conscious, Minimal & Confident, Playful & Unexpected (subtle)

Brand Values

• •Sustainability & Environmental Responsibility
• •Design Excellence & Originality
• •Craftsmanship & Quality
• •Artistic Integrity & Expression
• •Joy & Embracing the Unexpected

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive and sensory language that reflects the artistic inspiration behind the designs (e.g., 'symphony of colors and texture,' 'ethereal design,' 'coalescences she saw in the natural world'). Maintain an elevated vocabulary without being alienating.
• •Consistently Highlight Sustainability as a Core Tenet: Weave in messages about eco-friendly practices, Climate Neutral certification, and responsible sourcing naturally within product descriptions, about sections, and social media. This reinforces a key brand value.
• •Balance Sophistication with a Hint of Playfulness: While the overall tone is refined, don't be afraid to inject moments of 'joy, absurdity, and experiments' as outlined in the brand's 2025 vision. This can be achieved through captions or specific campaign messaging.
• •Tell the Story Behind the Design: Share the inspiration, the artistic process, and the craftsmanship involved in creating each piece. This adds depth and connects with consumers who value authenticity and artistry.
• •Maintain Visual and Textual Cohesion: Ensure that the sophisticated, artistic, and minimal aesthetic of the visuals is mirrored in the copywriting across all platforms. The language should complement the imagery to create a unified and immersive brand experience, reflecting the 'confident yet minimal expression.'

Social Perception

High-Quality & Artistic, Eco-Conscious, Designer-Oriented, Niche & Curated

Copy Examples

• •Headline: Where Art Meets Abode. Body: Discover Thatcher Studio: Outré wallcoverings and tiles born from a love of fine art, imperfection, and the beauty of the unexpected. Elevate your space with designs as thoughtful as they are sustainable.
• •Headline: The Art of Conscious Living. Body: At Thatcher, sustainability isn't an afterthought—it's woven into every fiber. Our Climate Neutral certified wallpapers and tiles bring enduring beauty to your home, with the lightest possible touch on our planet. Design with intention.
• •Headline: Beyond the Surface. Body: Inspired by the interplay of light on snow, the patterns in a glistening stream, Thatcher designs delve deeper. Uncover handcrafted heirlooms that tell a story of artistry, sustainable practice, and the joy of the beautifully unconventional.
• •Headline: Elegance. Chaos. Home. Body: Thatcher Studio thrives on the beautiful tension between refined design and the wildness of creativity. Explore our collections and find that perfect piece that’s both an anchor and an adventure for your interiors.
• •Headline: Curated for the Curious. Crafted for Keeps. Body: Step away from the mundane. Thatcher offers a distinct perspective on home goods—where playful experimentation meets meticulous craftsmanship. Invest in pieces that spark conversation and are designed to last a lifetime.