Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Knowledgeable and Expert, Community-Oriented, Inspiring and Creative

Brand Values

• •Passion for Beading
• •Quality Products
• •Creativity and Inspiration
• •Community
• •Customer Support and Expertise
• •Legacy and Dedication

Best Practices

• •Embrace a Friendly, Welcoming Voice: Use warm and inviting language. Address the audience directly (e.g., "you," "your creative spirit"). Ask questions to encourage engagement.
• •Share Your Passion Authentically: Let the genuine love for beading shine through. Use enthusiastic and descriptive words when talking about products and projects.
• •Be Helpful and Informative: Provide value beyond just selling. Share tips, tutorials, and insights. Position the brand as a knowledgeable resource.
• •Foster Community Spirit: Encourage sharing, celebrate customer creations, and use inclusive language that makes people feel like part of the "That Bead Lady" family.
• •Inspire Creativity: Use evocative language and visuals that spark imagination. Focus on the joy and beauty of the beading process and the finished creations.

Social Perception

Trusted Source, Community Hub, Supportive and Friendly, Extensive Selection, Legacy

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW collection of Japanese Miyuki Delicas just landed, and the colors are simply divine! Which hue is calling your creative spirit? Share your project ideas below! Let's make something beautiful together. #ThatBeadLady #MiyukiDelicas #BeadInspiration #CommunityOfCreators #NewArrivals
• •Unleash your inner artisan! 💖 Our popular 'Enchanted Garden Necklace' kit is back in stock, complete with Cathy's signature pattern and all the treasures you need. Perfect for a relaxing weekend project or a handmade gift. Get yours before they're gone! Visit thatbeadlady.com to explore. #BeadKit #DIYJewelry #CraftCommunity #ThatBeadLady #CreateWithUs
• •Welcome to That Bead Lady: Your home for inspiration, quality beads, and a passionate community. Let's make the world more beautiful, one bead at a time. [Shop Our Collections]
• •Stuck in a creative rut? 🤔 Our latest blog post, '5 Ways to Reignite Your Beading Passion,' is live! We share tips from our expert team and a little inspiration from Cathy's design philosophy. Read now and get those creative juices flowing! [Link to Blog] #BeadingTips #CreativeJourney #ThatBeadLady #PassionForBeads
• •From tiny beads to treasured masterpieces! ✨ This stunning bracelet was created using our ethically sourced gemstones and Swarovski crystals. Feeling inspired? Find all the supplies and patterns you need at That Bead Lady. What will you create today? #HandmadeJewelry #BeadArt #SwarovskiCrystal #GemstoneBeads #DIYStyle #ThatBeadLady