Brand Tone

Sophisticated and Elegant, Natural and Holistic, Calm and Rejuvenating, Informative and Trustworthy, Gentle and Caring

Brand Values

• •Natural Efficacy
• •Holistic Wellness
• •Purity and Quality
• •Ethical and Sustainable Practices
• •Asian Heritage and Modern Innovation
• •Sensory Experience
• •Design Excellence

Best Practices

• •Emphasize Natural Ingredients and Scientific Backing: Always highlight the synergy between potent botanical extracts (e.g., Rice Bran Oil, Shiso, specific essential oils) and modern dermatological science. Use descriptive language that speaks to the purity and efficacy of these ingredients.
• •Focus on Holistic Wellness and Sensory Experience: Frame product benefits not just in terms of skincare results but also in how they contribute to overall well-being, tranquility, and sensory pleasure (e.g., "uplifting," "soothing," "rejuvenating," "calming").
• •Maintain an Elegant and Sophisticated Voice: Use clear, refined language. Avoid overly casual slang or hype. The tone should reflect the premium quality and thoughtful formulation of the products.
• •Communicate Ethical Values Subtly but Consistently: Weave in mentions of paraben-free, cruelty-free, no artificial colors, and environmentally aware practices to reinforce trust and appeal to conscious consumers.
• •Create a Vocabulary of Calm and Rejuvenation: Develop a list of on-brand keywords and phrases that evoke serenity, restoration, balance, and natural luxury. Consistently use these terms across all communications to build a strong, recognizable voice. Examples: "sanctuary," "harmony," "revitalize," "nourish," "essence."

Social Perception

High-Quality Products with Appealing Scents, Luxury and Premium Appeal, Association with Relaxation and Self-Care, Trust in Natural Formulations, Brand Recognition through Travel

Copy Examples

• •Headline: Rediscover Serenity. Unveil Radiant Skin. Body: Embrace a lifestyle of total wellness with THANN. Our carefully curated collections, blending potent botanicals like nutrient-rich Rice Bran Oil and revitalizing Shiso extract with modern dermatological science, restore your skin's natural balance and soothe your senses. Experience the art of natural therapy. Call to Action: Explore Your Path to Wellness.
• •Headline: The Essence of Nature, Perfected by Science. Body: At THANN, we believe in the harmony of nature and science. Our Aromatic Wood collection, infused with uplifting Orange, Tangerine, and Nutmeg essential oils, is dermatologically tested and paraben-free, transforming your daily ritual into a moment of pure bliss and rejuvenation. Call to Action: Shop the Aromatic Wood Collection.
• •Headline: Gentle Care, Powerful Results. For Skin That Feels as Good as it Looks. Body: Nurture your skin with THANN's gentle, effective formulations. Free from artificial colors and mineral oils, our products are designed for even sensitive skin, delivering visible results and a comforting sensory experience. Because true wellness begins with how you care for yourself. Call to Action: Discover Gentle Skincare.
• •Headline: Elevate Your Space. Calm Your Mind. Body: Transform your home into a sanctuary with THANN's aromatherapy. Our exquisite essential oil diffusers and candles release pure botanical essences, like the exotic and comforting blend of Kaffir Lime and Lemongrass in our Oriental Essence range, to create an ambiance of tranquility and peace. Call to Action: Experience THANN Aromatherapy.
• •Headline: Consciously Crafted. Ethically Sourced. Beautifully Effective. Body: THANN is committed to holistic well-being for you and the planet. Our passion for natural ingredients is matched by our dedication to ethical practices, including no animal testing and environmentally friendly approaches. Indulge in skincare that aligns with your values. Call to Action: Learn About Our Commitment.