Brand Tone

casual, cool, and nostalgic

Brand Values

• •Originality and Authenticity
• •Quality and Style
• •Effortless Cool

Best Practices

• •Embrace Nostalgia: Continue to use language and imagery that evokes a sense of nostalgia and references past eras, as this is central to the brand's identity.
• •Keep it Casual and Conversational: The tone should remain relaxed and approachable, as if talking to a friend. Avoid overly formal or corporate language.
• •Focus on "Effortless" Style: The copywriting should emphasize how 'thankyoucool' products can be easily integrated into a personal style, highlighting their versatility and inherent coolness without trying too hard.
• •Tell a Story: Continue the 'Every Tee Tells a Story' narrative. Use product descriptions and social media posts to share the inspiration behind the designs, adding depth and a personal touch.
• •Let the Visuals Do the Talking: The brand's aesthetic is strong. Ensure that the copy complements the visuals rather than overpowering them. Use short, punchy captions and let the retro-inspired designs and styling speak for themselves.

Social Perception

Perceived as a niche player in the streetwear and retro fashion scene, resonating with a targeted audience that appreciates vintage fashion and an understated, cool style.

Copy Examples

• •Image: A person wearing a 'thankyoucool' graphic tee, looking relaxed and confident. Caption: 'Throw it back to when style was simple. Our latest drop of retro-inspired tees is here to add a little old-school cool to your wardrobe. #thankyoucool #vintagestyle #streetwear'
• •A short, dynamic video showcasing different people styling the same 'thankyoucool' hoodie in various ways. On-screen text: 'One hoodie. Endless vibes. How do you wear your cool?' Sound: A trending retro remix.
• •Image: A close-up shot of the detailed graphic on a 'thankyoucool' sweatshirt. Text: 'It's all in the details. Discover the stories behind our original designs. Shop New Arrivals.'
• •That feeling of finding the perfect vintage tee? We've got it.' Body: 'Hey [Name], remember that one t-shirt you lived in? We've brought that feeling back with our new collection of instant classics. Made to last and designed to be remembered.'
• •A curated board of vintage fashion inspiration, with 'thankyoucool' products seamlessly integrated. Description: 'The art of being effortlessly cool. Get inspired by the styles that never fade and find your new favorite tee. #retrofashion #styleinspo #thankyoucool'