Tono de Marca

Empowering, Compassionate, and Authentic

Valores de Marca

• •Empowerment
• •Sustainability
• •Artisanship & Heritage
• •Community
• •Quality

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the mission. Whether in a short caption or a detailed description, the first or last sentence should reinforce the message of empowerment and sustainability.
• •Use Empowering, Dignified Language: Frame the artisans as skilled professionals and partners in the enterprise. Use words like "artisan," "skilled," "creative," and "resilient" rather than language that evokes pity. Tell their stories with respect for their strength.
• •Highlight "Handmade" as a Mark of Quality: Emphasize the uniqueness, durability, and attention to detail inherent in handcrafted products. This positions the items as premium and justifies their value beyond the social cause.
• •Be Transparent and Authentic: Continue sharing details about the materials used (e.g., "100% recyclable LDPE"), the time it takes to create a product, and the structure of the organization. This builds immense trust with conscious consumers.
• •Let the Artisans and Customers Speak: Regularly feature testimonials from customers and, where appropriate, share stories and quotes directly from the women in the program. This adds a powerful layer of authenticity and social proof that resonates more than any marketing copy.

Percepción Social

The public and customer perception of Thalir is exceptionally positive. Customers are not just buying a product; they are consciously supporting a cause, valuing the brand for its dual purpose (quality products and a wonderful initiative), its trustworthiness due to transparency, and its impactful mission. Customers feel their purchase has a direct and meaningful impact, and the brand is globally appreciated.

Ejemplos de Copy

• •More Than a Bag. It's a Livelihood. Discover handcrafted quality that empowers women with every stitch and weave.
• •This isn't just a basket. It's hours of artistry, a story of resilience, and a step towards financial independence. Each vibrant strand is woven with hope by artisans like Valli, turning traditional skill into a sustainable future for her family. When you choose Thalir, you choose to support her journey. #EmpowerWomen #HandmadeWithLove #SustainableLiving
• •Built to last a lifetime, woven to change one. This durable, eco-friendly basket is handcrafted from 100% recyclable plastic by the skilled women artisans of Thalir. Its intricate design is strong enough for your groceries and beautiful enough for your home. Every purchase directly supports our mission to provide a stable, dignified income to single mothers in Chennai.
• •Tired of flimsy bags? Invest in a bag that makes a difference. Thalir’s handcrafted wire baskets are beautiful, incredibly durable, and ethically made by women artisans in India. Support fair wages and sustainable practices. Shop our collection and find a piece you'll love for years to come.
• •At Thalir-LEED, we believe economic empowerment is key to social change. As a registered MSME and Self-Help Group, we provide a platform for women from Chennai's slums to move from hardship to financial independence through sustainable craftsmanship. Every partnership and purchase helps us continue this vital work. #SocialEnterprise #WomensEmpowerment #Sustainability #MadeInIndia