Brand Tone

Inspirational, Passionate, and Authoritative

Brand Values

• •Authenticity
• •Quality
• •Community
• •Excellence

Best Practices

• •Use Authoritative Language: Incorporate words like "Official," "Authentic," "Engineered," "Handcrafted," and "Champion-Trusted" to reinforce expertise and product quality.
• •Speak to the "Warrior" Archetype: Address the customer as a dedicated fighter, warrior, or champion. Use language that evokes discipline, resilience, power, and legacy.
• •Bridge Thailand and Brazil: Consistently mention that the products are sourced from Thailand and brought to the Brazilian market. This is a key differentiator and value proposition.
• •Focus on Performance, Not Just Features: Instead of saying "durable foam," say "Built to withstand thousands of strikes." Connect product features directly to the benefit for the fighter during training or competition.
• •Maintain a Consistent Call to Action: End communications with empowering and brand-aligned calls to action, such as "Unleash Your Power," "Gear Up for Glory," or the brand's own "Be Great - Be Shark."

Social Perception

Thai Shark is perceived as a premium, specialist gateway for serious martial arts practitioners in Brazil to access authentic, high-end equipment. They are seen as a direct connection to the heart of Muay Thai in Thailand, gaining significant credibility through association with top-tier brands and professional athletes. Customers view them as a reliable source for durable, professional-grade gear, catering to dedicated enthusiasts and competitors.

Copy Examples

• •Forge your legacy in the ring. The new Fairtex BGV22 Metallic gloves aren't just equipment; they are a statement. Engineered in Thailand for precision, durability, and power. The same quality trusted by champions is now here to fuel your fight. Tap to shop and become the fighter you were born to be. #ThaiShark #Fairtex #MuayThai #BeGreatBeShark
• •Unmatched Protection for The Unrelenting Warrior. When your training demands everything, your gear can't give anything less. The Top King 'Pro' Shin Guards are handcrafted in Thailand to provide complete protection without sacrificing mobility. The high-density foam absorbs the heaviest impacts, while the contoured design ensures a secure, no-slip fit. Step into every spar with the confidence of a champion. Authorized Brazilian Distributor.
• •The Soul of the Fight: More Than a Sport. It starts with the warm-up, the wrapping of hands, the first bell. Muay Thai is more than a workout—it's a discipline, an art, a community. At Thai Shark, we were founded on this passion. We don't just sell gear; we live the fight. This week, check out our new blog post on the UFC's latest fight night and gear up with the brands that champions trust. Train hard, fight with heart.
• •Your Fight. Your Gear. // Authentic Muay Thai Equipment // From Thailand to You // ThaiShark.com.br Level up your training game. 🥊 #muaythai #fightgear #martialarts #training #thaiboxing
• •Authentic gear for the authentic fighter. Thai Shark is the official home of Fairtex, Twins, and Top King in Brazil. Don't just train. Dominate. #BeGreatBeShark