Brand Tone

Professional and Empowering, balancing authoritative language with an encouraging and accessible approach, often including friendly and helpful elements on social media.

Brand Values

• •Sustainability
• •Quality
• •Responsibility
• •Customer Centricity
• •Innovation

Best Practices

• •Lead with Sustainability: Every piece of copy should, where relevant, connect back to the core value of environmental responsibility. Use phrases like "eco-friendly," "sustainable alternative," and "reduce your footprint."
• •Maintain a Professional & Empowering Tone: Use clear, confident, and professional language on the website and in formal communications. On social media, this can be softened with a more encouraging and slightly informal tone, but it should always sound supportive and expert.
• •Focus on B2B Benefits: Always frame the narrative around the benefits for the business customer: enhancing brand visibility, showcasing commitment to sustainability, durability for their customers, and competitive pricing for their bottom line.
• •Use "We" and "You" to Build Partnership: Employ inclusive language that positions Thailiwale as a partner. Phrases like "Your Partner in Sustainable Packaging," "Join us," and "we'll help you create" foster a collaborative relationship.
• •Create a Lexicon of Brand Keywords: Consistently use a defined set of keywords across all platforms: "sustainable," "eco-friendly," "quality," "customizable," "durable," "recyclable," "non-woven," and "responsibility." This reinforces brand identity and improves SEO.

Social Perception

Positive. Thailiwale is seen as a reliable, satisfactory supplier of eco-friendly bags, known for good quality, reliable service, fair pricing, and enhanced credibility as a verified manufacturer and supplier.

Copy Examples

• •Make Your Brand a Statement in Sustainability. Choose Thailiwale for premium, customizable non-woven bags. Our durable, eco-friendly bags not only carry your products but also your commitment to a greener planet. Partner with us to make a lasting impression.
• •Ready to go green? ♻️ Our non-woven bags are the perfect, stylish alternative to plastic. Fully customizable and built to last. DM us for a bulk quote and let's package a better future, together. #SustainablePackaging #EcoFriendly #Thailiwale
• •The Thailiwale Loop Handle Bag: Where durability meets design. Made from 100% recyclable polypropylene, this bag is engineered for repeated use, reducing waste without sacrificing quality. Ideal for retail, events, and promotions. Carry your brand forward, responsibly.
• •Quality Bags, Greener Planet, Better Business. Hi [Business Name], at Thailiwale, we believe that sustainable choices power successful brands. Our high-quality, non-woven bags offer the durability your customers need and the eco-conscious values they respect. Explore our collection and see how easy it is to make the switch.
• •Don't just pack your products. Package your values. Thailiwale provides high-quality, customizable, and affordable non-woven bags for businesses that care. Join us in reducing plastic pollution one bag at a time.