Brand Tone

Informative, Passionate, Engaging, Innovative, Conscious & Responsible

Brand Values

• •Sustainability
• •Ethical Production
• •Veganism & Cruelty-Free
• •Innovation
• •Social Responsibility & Empowerment
• •Quality & Style

Best Practices

• •Lead with Purpose: Always connect the product back to the core mission of sustainability and ethical production. Let the 'why' shine through every message.
• •Be Transparent and Specific: Use concrete facts (e.g., '10 plastic bags, 12 bottles') to build credibility and educate the audience about the impact. Avoid vague claims.
• •Inspire, Don't Just Inform: While providing information is key, also aim to inspire action and make consumers feel part of a positive movement. Use empowering language.
• •Maintain Authenticity: The founder's story and the brand's journey are powerful. Share these narratives authentically to build a genuine connection with the audience.
• •Keep it Consistent Across All Channels: Ensure the tone and core messages are unified across the website, social media, email marketing, and any other customer touchpoints. This builds a strong, recognizable brand identity.

Social Perception

Generally viewed positively for its innovative approach to waste and commitment to sustainability and ethical practices. Appeals to environmentally aware consumers, vegans, millennials, Gen Z, and those interested in sustainable fashion and streetwear. Seen as a trailblazer in creating fully recycled and vegan footwear.

Copy Examples

• •Headline: Walk the Talk on Sustainability. Body: Introducing Thaely. Sneakers born from waste, designed for a better future. Each pair recycles 10 plastic bags and 12 bottles, because style shouldn't cost the Earth. #Thaely #SustainableStyle #VeganKicks
• •Headline: From Trash to Treasure. Our Innovation, Your Style. Body: We invented ThaelyTex, a revolutionary fabric made from discarded plastic bags, to bring you sneakers that are as kind to the planet as they are cool on your feet. Discover the future of footwear. #EcoInnovation #CircularFashion #ThaelyTex
• •Headline: Wear Your Values. Ethically Made, PETA-Approved Vegan. Body: At Thaely, we believe in fashion that feels good, inside and out. That’s why our sneakers are handcrafted with fair labor practices and 100% vegan materials. Step into change. #EthicalFashion #CrueltyFree #MadeWithIntegrity
• •Headline: Beyond the Sneaker. A Movement for People and Planet. Body: Choosing Thaely means supporting fair wages for waste workers and a commitment to reducing plastic pollution. It's more than a shoe, it's a step towards a more equitable world. #SocialImpact #FashionRevolution #ThaelyCommunity
• •Headline: Plant Your Box, Grow a Greener Tomorrow. Body: Even our packaging is designed with the planet in mind. Made from recycled paper and embedded with basil seeds, your Thaely box can be planted to grow your own herbs. Sustainable, from sole to soil. #SustainablePackaging #ZeroWasteFashion #ThaelyBlooms