Brand Tone

friendly, enthusiastic, approachable, and vibrant

Brand Values

• •Affordable Luxury/Value
• •Customer Empowerment & Confidence
• •Colour & Style
• •Customer Service & Community
• •Family-Run Ethos & Growth
• •Quality

Best Practices

• •Embrace Enthusiasm & Positivity: Use upbeat and positive language. Words like 'love,' 'gorgeous,' 'beautiful,' 'vibrant,' 'joyful,' 'happy,' and 'shine' should be common. Emojis can be used judiciously to enhance this, especially on social media. ✨☀️💕🛍️
• •Keep it Approachable & Friendly: Write as if you're talking to a friend. Use contractions (e.g., 'you're,' 'it's'), address the customer directly ('you,' 'your'), and maintain a conversational style. Avoid overly formal or technical jargon.
• •Highlight Value & Affordability (Subtly): While showcasing quality and style, subtly remind customers of the 'sensible price tag' or 'affordable luxury.' Phrases like 'without breaking the bank' or 'prices you'll love' work well.
• •Focus on Empowerment & Feeling Good: Frame product descriptions and marketing messages around how the items will make the customer feel – confident, stylish, happy, gorgeous. Connect products to positive emotions and experiences.
• •Be Visually and Verbally Colourful: Let the 'passion for colour' shine through in descriptions. Use vivid adjectives to describe hues and patterns. Ensure the language mirrors the bright and vibrant aesthetic of the products themselves.

Social Perception

Positive Customer Experiences, Appreciation for Product Quality & Presentation, Welcoming Atmosphere, Trustworthy, Engaging Online

Copy Examples

• •Headline: Splash into Style! ✨ Discover vibrant colours and joyful designs that make every day brighter. Your wardrobe (and mood!) will thank you. Body: From our signature silk scarves to effortlessly chic dresses, Tilley & Grace brings you affordable luxury that feels as good as it looks. Feel confident, feel colourful, feel YOU!
• •Headline: That 'Wow, Where Did You Get That?' Feeling – Now Affordable! 😉 Body: We believe style shouldn't break the bank! Explore our latest collection of stunning Italian leather bags, unique jewellery, and must-have fashion pieces, all curated to make you shine. Friendly service and fabulous finds await!
• •Headline: Hello Sunshine! ☀️ Add a Pop of Happy to Your Look. Body: Life’s too short for boring clothes! At Tilley & Grace, we’re passionate about colour and quality that brings a smile to your face. Shop our new arrivals and let our friendly team help you find your next favourite piece.
• •Headline: Your Go-To for Effortless Style and Feel-Good Fashion. 💕 Body: Looking for that perfect outfit that’s both stylish and comfortable? Tilley & Grace is your haven for beautiful clothing and accessories at prices you'll love. Join our T&G family and let's make every day a little more gorgeous!
• •Headline: More Than Just a Shop – It's a Tilley & Grace Experience! 🛍️ Body: Step into a world of vibrant colour, beautiful textures, and the friendliest service around! Whether online or in-store, we're here to help you discover pieces that make you feel amazing. Affordable, stylish, and always welcoming – that’s the T&G promise.