Brand Tone

Playful and Engaging, Child-Friendly and Safe, Modern and Innovative, Approachable and Supportive, Enthusiastic

Brand Values

• •Child-Centricity: The core focus is on providing a positive and enriching audio experience for children.
• •Safety and Security: Ensuring a protected digital environment for children is paramount.
• •Quality Content: Offering a vast and diverse library of popular and educational audio content.
• •Independence and Empowerment for Children: Designing products that children can easily and independently operate.
• •Innovation: Developing modern audio solutions for families.
• •Joy and Entertainment: Aiming to bring fun and happiness to children's listening experiences.

Best Practices

• •Always Prioritize Child Safety and Parental Peace of Mind: Every piece of copy should implicitly or explicitly reassure parents about the safety and ad-free nature of the product.
• •Use Playful and Enthusiastic Language: Incorporate words that evoke fun, adventure, and excitement. Use exclamation points judiciously to convey enthusiasm.
• •Keep it Simple and Clear: While playful, the language should be easy for parents (and even older children) to understand quickly. Avoid overly technical jargon.
• •Focus on the Benefits for Both Child and Parent: Highlight how the product makes children happy and independent, while also making parents' lives easier or more relaxed.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the bright, colorful, and child-friendly visuals used across all platforms.

Social Perception

Parents: View Tiger Media as a provider of high-quality, safe, and engaging audio entertainment for their children. They appreciate the control it offers and the ad-free experience. It's seen as a good investment for keeping children entertained, especially during quiet times or travel. Children: Likely perceive the tigerbox as a fun, easy-to-use gadget that gives them access to their favorite stories and songs. The collectible nature of tigercards can also add to the appeal. Industry: Recognized as an innovative player in the children's audio market, particularly with its streaming capabilities and partnerships.

Copy Examples

• •Headline: "Unlock a World of Wonder! ✨ Safe, Ad-Free Listening Adventures for Your Little Tigers. 🐯"
• •Social Media Post: "Rainy day? No problem! With over 20,000 stories and songs on tigertones, boredom doesn't stand a chance! What's your child's favorite audio adventure right now? Share below! 👇 #tigerbox #KidsAudio #StoryTimeFun"
• •Product Description Snippet: "Easy for little hands, big on fun! Our tigerbox TOUCH lets kids dive into their favorite audio worlds all by themselves. Parents, you get peace of mind with our 100% ad-free, curated library. Happy listening, guaranteed! 😊"
• •Email Subject Line: "NEW Arrivals! Fresh Audio Adventures Just Dropped on tigertones! 🎧🎉"
• •Promotional Copy: "Give the Gift of Imagination! 🎁 The tigerbox TOUCH is the perfect companion for curious minds. Endless stories, songs, and smiles – all in one safe little box."