Brand Tone

Friendly and Approachable, Creative and Inspiring, Enthusiastic and Passionate, Helpful and Supportive, Playful and Whimsical

Brand Values

• •Creativity
• •Quality
• •Customer Focus & Service
• •Community
• •Passion for Craft
• •Inspiration

Best Practices

• •Know Your Audience, Speak Their Language: Understand that your audience is creative, enthusiastic, and likely looking for inspiration and support. Use language that resonates with artists and hobbyists – be encouraging and avoid overly technical jargon unless explaining a specific technique.
• •Embrace Enthusiasm and Positivity: Let your passion for crafting shine through. Use vibrant, positive language and emojis where appropriate (especially on social media) to convey excitement.
• •Focus on "Creating" and "Inspiring": Frame your copy around the joy of making and the potential for beautiful results. Encourage experimentation and celebrate the creative process.
• •Be Genuinely Helpful: Whether it's a product description, a tutorial, or a social media tip, aim to provide real value and support to your customers on their creative journey.
• •Maintain Visual and Verbal Whimsy (Where Appropriate): Continue using playful and imaginative product names and descriptions that align with the colorful and creative nature of the crafts your supplies are used for. Ensure your written tone matches the bright and inviting visuals you use.

Social Perception

Supportive of Crafters, Providers of Good Quality Products, Engaging and Friendly, A Source of Inspiration

Copy Examples

• •✨ Get ready to make some magic! ✨ Our NEW range of 'Cosmic Shimmer' mica powders has just landed! 🌌 Bursting with intergalactic sparkle, these beauties are perfect for your next resin masterpiece or dazzling craft project. Which color are you dreaming of trying first? Let us know below! 👇 #ABColourCraft #NewProduct #MicaPowder #ResinArt #CraftSupplies #GetCreative #CosmicShimmer
• •Unleash Your Inner Artist! 🎨 From vibrant resin kits to dazzling glitters, AB Colour Craft has everything you need to bring your imagination to life. High-quality supplies, endless inspiration. Let's create something beautiful together!
• •Hey Crafty Friend! 👋 Ever wondered how to get that perfect ocean wave effect in your resin art? 🌊 Good news! Our latest YouTube tutorial is LIVE, showing you step-by-step how to master this stunning technique using our signature deep blue pigments. Grab a cuppa and get inspired! [Link to YouTube]
• •Dreaming of delicate, handcrafted trinket dishes? Our 'Enchanted Rose' silicone mould is here to make those dreams a reality! 🌹 Made with durable, high-quality silicone, this mould captures intricate details for a professional finish every time. Perfect for resin, jesmonite, or even chocolate! What enchanting creations will you conjure up? Dimensions: XXcm x XXcm. Easy to clean and endlessly reusable!
• •Weekend crafting plans? We're feeling... POLL: A) Resin Rainbows 🌈 B) Glitter Galore ✨ Show us what you're making! Tag @abcolourcraft #MyABCreation