Brand Tone

Professional yet accessible, emphasizing reliability and value for the golf cart enthusiast or owner.

Brand Values

• •Customer Satisfaction
• •Quality
• •Affordability/Value
• •Expertise
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key characteristics of your tone (e.g., "Helpful, Clear, Enthusiastic, Reliable"), preferred terminology (and terms to avoid), and examples.
• •Prioritize Clarity and Simplicity: Especially when dealing with parts and technical items, ensure copy is easy to understand for both seasoned mechanics and DIY beginners. Avoid overly technical jargon where possible, or explain it clearly.
• •Focus on Customer Benefits: Instead of just listing features, explain how each part or accessory benefits the customer (e.g., "This heavy-duty solenoid ensures reliable starting every time" vs. "Solenoid, 4-terminal").
• •Maintain a Consistent Point of View: Decide if you're speaking as "we" (the company) or a more collective voice. Stick to it across all communications.
• •Review and Edit: Regularly review website copy, product descriptions, emails, and any other customer-facing text to ensure it aligns with the defined brand tone and values. Have a second pair of eyes check for consistency.

Social Perception

The perception they aim for is that of a trusted, go-to online source for quality and fairly priced golf cart parts.

Copy Examples

• •Homepage Banner: Keep Your Cart Cruising! Get top-quality golf cart parts at prices that won't break the bank. Our experts are here to help you find exactly what you need. Shop True Green Parts today!
• •Product Category Description (e.g., Lift Kits): Ready to elevate your ride? Explore our durable and easy-to-install golf cart lift kits. Not sure which one fits your model? Our knowledgeable team can guide you to the perfect upgrade for enhanced style and performance.
• •About Us Snippet (for social media or email footer): At True Green Parts, we're more than just a parts supplier – we're golf cart enthusiasts dedicated to helping you get the best for your vehicle. Quality parts, fair prices, and expert support. That's our promise.
• •Promotional Email Subject Line: Upgrade Your Ride for Less! 🛠️ Quality Golf Cart Parts Inside
• •Call to Action Button (on a product page): Add to Cart & Ride On or Get Your Quality Part Now