Brand Tone

Artisanal, Passionate, and Evocative

Brand Values

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Sustainability and Ethical Practices
• •Artistic Integrity
• •Personal Connection

Best Practices

• •Always weave in the narrative of Tamara's Italian heritage, her artistic background, and the inspiration behind the designs. This personal touch is a key differentiator.
• •Employ descriptive and sensory words that paint a picture of the craftsmanship and the beauty of the jewellery. Words like "sculptural," "organic," "fluid," and "timeless" reinforce the brand's aesthetic.
• •Consistently remind the audience that each piece is handcrafted and often one-of-a-kind. This justifies the quality and the price point.
• •Write from a place of passion for the craft. Use "I" and "my" when appropriate to maintain the personal connection with Tamara, the artist.
• •Regularly integrate the brand's core values of individuality, quality, sustainability, and artistry into the copy across all platforms.

Social Perception

Customers perceive the brand as high-quality, uniquely designed, beautifully crafted, and providing an exceptional customer experience that fosters an emotional connection.

Copy Examples

• •From the untamed shores of Cornwall, a new collection is born. Each piece, hand-carved in wax and cast in recycled silver, holds the ocean's whisper. Wear a piece of the tide. Discover the 'Abyss' collection.
• •In a world of mass production, we choose the path of the artisan. Every curve, every texture of your ring is meticulously hand-carved by Tamara Gervasio, a testament to the ancient art of lost wax carving. Own a piece of wearable art, not just jewellery.
• •Your story is unique. Your jewellery should be too. Collaborate with Tamara to bring your vision to life, a bespoke talisman crafted just for you. Let's create something that will be cherished for a lifetime.
• •Adorn yourself with beauty that doesn't cost the Earth. Our commitment to recycled precious metals and ethically sourced gemstones means you can wear your Tg-Jewellery with pride, knowing it was created with respect for our planet.
• •Tg-Jewellery by Tamara Gervasio. More than an accessory, it's a statement of your individuality. Handcrafted in Cornwall with passion, inspired by nature, and designed to be a part of your story.