Brand Tone

Empowering & Confident, Creative & Artistic, Approachable & Friendly, Supportive & Nurturing, Modern & Lifestyle-Oriented

Brand Values

• •Quality
• •Creativity & Design
• •Australian-Owned
• •Customer Relationships
• •Natural & Ethical (for specific lines)
• •Boldness & Individuality

Best Practices

• •Embrace Gutsy: Consistently weave in the idea of boldness, confidence, and creativity. Use active voice and strong verbs. Don't be afraid to be a little playful or daring in the language, where appropriate for the product.
• •Know Your Audience Segments: While gutsy is the umbrella, tailor the specific emotional appeal to the product. Skincare copy might be more nurturing and empowering, while a quirky gadget's copy can lean into humor and surprise.
• •Storytelling with Personality: Share the why behind products or designs. Infuse the Australian-owned aspect and the passion for creativity. Let the personality of The Gutsy Designer shine through.
• •Focus on Benefit & Feeling: Go beyond just listing features. Explain how the product or service will make the customer feel – more confident, inspired, pampered, or efficient. Connect with their aspirations.
• •Visual and Verbal Harmony: Ensure the tone of the copy matches the visual style of the images and videos used. A bold statement needs equally confident imagery. Lifestyle shots should have copy that reflects that lived-in, aspirational feel.

Social Perception

Positive (for product purchasers), Diverse Portfolio, Engaged with Current Trends, Niche but Growing

Copy Examples

• •Headline: Dare to Design Your Space. Body: Don't just decorate, declare. Our Gutsy Designer prints are more than art; they're a statement. Bold strokes, vibrant hues, and a touch of audacity to transform your walls from bland to brilliant. Find the piece that speaks your language. #BeGutsy #ArtThatSpeaks
• •Headline: Unleash Your Natural Glow, Beautifully. Body: Your skin deserves the good stuff. Our [Product Name] is lovingly crafted with pure botanicals to soothe, nourish, and let your true radiance shine. Gentle, effective, and oh-so-gutsy about loving the skin you're in. Treat yourself. #NaturalSkincare #GutsyBeauty
• •Headline: Branding with Backbone. Design with Daring. Body: Ready to make your mark? The Gutsy Designer team crafts fearless brands and captivating websites that don't just look good—they get results. Let's build something unforgettable together. It’s time your vision got the gutsy design it deserves. #BrandBravery #DesignServicesAU
• •Headline: Living Life, Gutsy & Styled. Body: From the art on your walls to the essentials that pamper you, TGD Studio is here to add a touch of Aussie-designed courage and creativity to your everyday. Explore our collections and find something that inspires your inner gutsy. ✨ #TGDStudioAU #TheGutsyDesigner #Lifestyle
• •Headline: Unexpectedly Awesome. Brilliantly Useful. Body: Who said practical can't be a little bit wild? Dive into our Must-Have Mayhem for those surprisingly gutsy finds you didn't know you needed (but totally do). This [Product Name] is a game-changer! #QuirkyFinds #GutsyGadgets