Brand Tone

Enthusiastic, Creative, Quality-Conscious

Brand Values

• •Creativity & Personalization
• •Quality Craftsmanship
• •Passion for Gaming & Pop Culture
• •Customer Satisfaction
• •Honesty (regarding reproductions)

Best Practices

• •Speak Like a Fan: Use language that resonates with gamers and collectors. Reference popular games, characters, and nerdy culture authentically. Show genuine enthusiasm.
• •Highlight Quality and Authenticity: Consistently mention the use of official controllers and quality materials. Be transparent about reproduction items, framing them as display pieces for enthusiasts.
• •Embrace the "Custom" & "Creative" Angle: Emphasize the unique, personalized nature of the products. Use words like "custom-crafted," "design your own," "unique," "one-of-a-kind."
• •Be Visually Consistent: Ensure product photography and video content across all platforms (website, Etsy, social media) reflect the same level of quality, creativity, and attention to detail. Show the products in action and highlight their unique designs.
• •Maintain Responsive & Helpful Communication: Mirror the praised "speedy replies" and helpfulness noted on Etsy across all customer interaction points. Address concerns promptly and professionally, reinforcing the value of customer satisfaction.

Social Perception

Positive (Primarily for Etsy/Custom Figures) / Enthusiast Community (Gaming Products) / Generally seen as specialists in niche customization

Copy Examples

• •Headline: Level Up Your Look: Official Controllers, Custom-Crafted by Gamers, For Gamers. Body: Tired of the same old setup? At TGC Customs, we're brothers and lifelong gamers pouring our passion into every controller and nerdy gift we create. We use only brand-new, official controllers, meticulously customized with designs that pop. Game different. Shop now!
• •Headline: Your Controller, Your Rules. Unleash Your Style with Our DIY Kits! Body: Ever dreamed of designing your own controller? Our DIY kits give you everything you need – high-quality shells, tools, and step-by-step video guides. It’s easier than you think to build a controller that’s 100% you. Ready to get creative?
• •Headline: Retro Vibes, Modern Power. Introducing the [Specific Retro Design] PS5 Controller! Body: Remember the classics? We brought that iconic [Retro Console] style to the powerhouse PS5 DualSense. Built on an official Sony controller for flawless performance, this custom piece is pure nostalgia with next-gen guts. Limited drop – grab yours before it’s history!
• •Headline: Beyond the Game: Unique Collectibles & Custom Figures. Body: From hard-to-find vintage reproduction accessories to one-of-a-kind custom action figures, our Etsy shop is a treasure trove for collectors. Crafted with care and an eye for detail, these pieces are made for display and to celebrate your fandom. What will you discover?
• •Headline: Built to Last, Designed to Wow. Experience the TGC Customs Difference. Body: We don't just make controllers look good; we build them to endure your most epic gaming sessions. Using only official, new hardware and rigorous durability testing, we guarantee quality you can feel. Questions? Our support team is always ready to help!