Brand Tone

Elegant & Sophisticated, Modern & Culturally Rooted, Approachable & Customer-Focused (on social media), Aspirational

Brand Values

• •Quality Craftsmanship
• •Modesty & Elegance
• •Cultural Appreciation
• •Customer Satisfaction
• •Contemporary Style

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "elegant," "aspirational," "respectful," "modern") and provide examples of do's and don'ts for language and phrasing.
• •Use Consistent Terminology: Refer to products, collections, and brand elements using the same terms across all platforms (e.g., consistently using "Abaya" rather than "robe" or "gown," unless for specific stylistic reasons).
• •Align Visuals and Text: Ensure the copy complements the sophisticated and elegant imagery used. The language should elevate the perception of the product, matching the visual narrative.
• •Embrace Cultural Nuance (Respectfully): Given the nature of the product, incorporate culturally relevant language or sentiments thoughtfully and respectfully, reinforcing the brand's understanding of its target audience.
• •Train Your Team: Ensure anyone creating content or interacting with customers (e.g., social media managers, customer service) understands and can effectively implement the brand's tone of voice. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Positive, Desirable Products, Fashion-Forward within Modesty, Trusted for Abayas

Copy Examples

• •Instagram Post (New Arrival): "Elegance redefined. ✨ Discover the 'Amani' Abaya, meticulously crafted from luxurious Nida fabric, designed to flow with your every movement. Embrace modern modesty. Shop the new collection – link in bio. #Ansably #AbayaDubai #ModestElegance #NewArrival"
• •Website Product Description Snippet: "The 'Layla' Abaya is a testament to timeless sophistication. Its subtle embroidery and premium crepe fabric offer a contemporary take on a cherished tradition, ensuring you exude grace and confidence."
• •TikTok Video Caption (Showcasing flow): "That weekend feeling in our 'Noora' Abaya! 💃✨ So light, so elegant. Get yours at Ansably.ae! #AbayaFashion #TikTokStyle #ModestQueen #AnsablyFlow"
• •Email Marketing Subject Line (Sale): "An Invitation to Elegance: Your Favorite Ansably Abayas Now on Sale"
• •Instagram Story (Interactive Poll): "Which Ansably Abaya best expresses your style? [Poll: Classic Black vs. Embellished Neutral] ✨ Vote now & find your perfect match!"