Brand Tone

Trustworthy, Established, Caring, Passionate, Natural, Healthy, Friendly, Down-to-Earth, Informative, Transparent, Engaging, and Lighthearted (on some platforms)

Brand Values

• •Quality: Sourcing ingredients from traceable food sources and maintaining high standards in their production process.
• •Natural Ingredients: Providing treats from 100% natural, locally sourced ingredients where possible, with nothing artificial added.
• •Animal Welfare/Pets as Family: Believing that "Pets are our family" and treating every pet like their own.
• •Health & Nutrition: Helping pets live long and happy lives by providing nutritious treats.
• •Simplicity: Believing that "nature provides all the ingredients for healthy diet, nothing added, nothing removed."
• •Customer Service: Providing great service delivered with a friendly attitude.
• •Heritage & Family: Proudly being a fifth-generation family business.

Best Practices

• •Prioritize "Pets as Family": Always write with a caring, empathetic voice that shows a genuine understanding and love for dogs. Use language that resonates with devoted pet owners.
• •Emphasize "Natural and Healthy": Consistently highlight the 100% natural ingredients, absence of artificial additives, and the health benefits of the treats. Be transparent about what goes into the products.
• •Lean on Heritage and Trust: Subtly weave in the brand's long history and family-run status to build credibility and trust. Phrases like "Since 1937" or "A family tradition" can be effective.
• •Maintain a Friendly & Approachable Voice: Even when being informative, keep the language accessible, warm, and friendly, aligning with their "down to earth" service promise. Avoid overly technical jargon.
• •Be Consistent Across Platforms (with slight adaptations): While the core tone should remain consistent, allow for slight variations. For example, social media like TikTok can adopt a more playful and lighthearted version of the friendly tone, while the website maintains a more informative yet caring approach.

Social Perception

Perceived as a reliable source for natural and healthy dog treats, known for quality, good value, and speedy delivery. Customers and trade partners trust the brand.

Copy Examples

• •Headline: "Generations of Goodness: Fueling Your Dog's Joy Since 1937." Body: "At T.Forrest, we're more than just treat makers; we're a fifth-generation family devoted to your pet's wellbeing. Our natural, delicious treats are crafted with the same love and care we give our own furry family members. Because they deserve nothing less."
• •Headline: "Naturally Delicious, Simply Healthy." Body: "Why complicate things? We believe in the power of nature. That's why T.Forrest treats are made with 100% natural ingredients, with no hidden nasties. Just pure, wholesome goodness to keep your best friend happy and thriving."
• •Headline: "Tail-Wagging Taste, Vet-Approved Benefits." Body: "Our treats aren't just irresistible; they're packed with natural benefits! From supporting dental health to aiding digestion, discover how T.Forrest helps your dog live their best, healthiest life. Explore our Health Benefit Guide today!"
• •Headline: "From Our Lancashire Kitchen to Your Loyal Companion." Body: "Crafted with care in our Lancashire factory, T.Forrest brings you treats made with locally sourced ingredients whenever possible. It's quality you can trust and a taste your dog will adore. Treat them to the best of British."
• •Headline: "Happy Pets, Happy People: The T.Forrest Promise." Body: "We're passionate about providing your pets with the finest natural treats, backed by friendly, down-to-earth service. Your pet's health and happiness are at the heart of everything we do. See what our customers are saying!"