Brand Tone

Reflective, Passionate, Authentic

Brand Values

• •Artistic Expression & Creativity
• •Emotional Connection
• •Quality & Craftsmanship
• •Authenticity
• •Accessibility (in terms of purchasing)
• •Beauty & Aesthetics
• •Social Consciousness (emerging)

Best Practices

• •Develop a Core Messaging Document: Outline key brand phrases, descriptive words, and the overarching emotional impact you want the art to convey. Refer to this for all communications.
• •Tell the Story Behind the Art: Consistently share the inspiration, the process, or the emotion that fueled each piece or collection. This reinforces authenticity and introspective values.
• •Use Evocative and Sensory Language: Employ words that appeal to emotion, reflection, and the visual experience of abstract art. Words like "vibration," "imprints," "interplay," "resonates" have been used.
• •Maintain Visual Consistency with Verbal Tone: Ensure the language used in posts complements the visual style of the artwork. If the art is serene, the language should echo that; if it's energetic, the tone can be more vibrant.
• •Be Authentic in Engagement: When responding to comments or messages, maintain the established brand voice – whether it's reflective, passionate, or appreciative. Avoid generic responses.

Social Perception

A dedicated abstract artist sharing her work and process with her audience. The art is generally presented and likely perceived as high-quality abstract work, suitable for home decor and art enthusiasts. The brand has a consistent, though not overwhelmingly large, presence across multiple relevant social media platforms.

Copy Examples

• •Instagram Post (Showcasing a new piece): "Lose yourself in the layers. 'Whispers of the Subconscious' is more than a painting; it's an exploration of the unseen thoughts and fleeting emotions that color our world. Each stroke is a breath, each hue a feeling. What does it evoke in you? #TfiMeadArt #AbstractExpression #SoulLanguage #ArtForYourHome #ContemporaryArt"
• •Website Product Description (for a print from "The California Collection"): "Capture the essence of a sun-drenched memory with 'Coastal Haze,' a minimalist print from The California Collection. Inspired by those fleeting moments where light and landscape merge into a single, powerful imprint on the soul. Printed on archival, museum-quality paper, bringing a touch of serene sophistication to your space."
• •Email Newsletter Snippet (Announcing a studio insight): "This week on the blog, I’m sharing a little about the chaotic yet beautiful dance behind my latest series. It’s in the quiet moments of reflection, surrounded by a storm of color, that the truest art is born. Step into my studio and see the journey. [Link to Blog Post]"
• •TikTok Video Caption (Showing a time-lapse): "From a blank canvas to a universe of emotion. ✨ Art is my way of speaking when words aren't enough. What's your soul's language? #ArtProcess #AbstractPainting #TfiMeadArtist #CreativeEnergy #ArtHeals"
• •Facebook Ad (Targeting home decor enthusiasts): "Transform your space, transform your mood. Discover unique abstract art by Tfi Mead that speaks to your soul and brings a touch of contemporary elegance to your home. Handcrafted originals and high-quality prints available. Free shipping on all orders. Explore the gallery today! [Link to Website]"