Brand Tone

Unique, transformational, slightly quirky, and quality-focused.

Brand Values

• •Innovation
• •Transformation
• •Quality
• •Uniqueness
• •Design

Best Practices

• •Define a clear brand voice guide and share it with all copywriters.
• •Focus on concise and impactful language that resonates with the target audience.
• •Use strong visual storytelling to support the brand's message.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Maintain a consistent brand voice across all marketing channels.

Social Perception

An indie brand with a focus on unique, reversible, and transformable fashion pieces. Perceived as slightly high-end or design-focused.

Copy Examples

• •Manifold Dress Desert: Reversible by GUZUNDSTRAUS
• •Tita Bandage Flower Decorated Maxi Skirt Red
• •New arrivals by GUZUNDSTRAUS (festival fashion and resort wear)
• •Frema Diamante Mesh Maxi Evening Dress - 5-star rating!
• •Transform your wardrobe with our reversible designs