Brand Tone

Quirky, artistic, intimately personal, casual, humorous, and authentic, with a friendly and approachable voice that conveys a passion for the craft.

Brand Values

• •Creativity and Originality
• •Authenticity and Transparency
• •Self-Expression
• •Community Engagement

Best Practices

• •Lead with Personality, Not with a Sale: Always use the quirky and personal brand voice. The product is the result of the art, not the other way around. Let the passion for the craft shine through.
• •Embrace the "Weird": Don't shy away from the unique or unusual aspects of the designs. Use words like "whimsical," "weird," "unique," and "uncomfortable" as terms of endearment for the products.
• •Speak Like a Human: Write copy as if you're talking to a friend. Use casual language, humor, and emojis where appropriate, especially on social media. Avoid overly corporate or formal phrasing.
• •Show, Don't Just Tell: Continue leveraging behind-the-scenes content. Captions and copy should tell the story of how an item is made, the inspiration behind it, or a fun fact about the process.
• •Foster Community Dialogue: Actively ask questions in your copy to encourage comments and engagement. Position the brand as the center of a community of fellow art and craft lovers.

Social Perception

A small, artist-driven business with a unique niche, fostering a loyal customer base that values supporting an independent artist and handmade products. Perceived as positive and community-focused, centered on the creator's artistic talent.

Copy Examples

• •Fresh off the hoop! 🐸✨ This little frog prince is ready to leap onto your favorite jacket. Hand-stitched with a touch of magic and a whole lot of thread. Available now. #embroideryart #frogcore #handmadewithlove
• •Embrace Your Weird. Shop our collection of whimsical, wonderful, and slightly weird embroidered art and stickers.
• •Psst... We made something new for you.
• •Watch me bring this grumpy mushroom to life! 🍄 Turkey work stitch is my new obsession. What should I embroider next? #embroiderytutorial #craftasmr #timelapseart
• •Perfect for your best friend, your favorite foe, or for pinning to your own wall as a daily reminder. This postcard is designed to be delightfully uncomfortable. Send it if you dare.