Brand Tone

humorous, relatable, and trendy. It leverages internet culture, memes, and a slightly ironic sense of humor. The communication is informal and direct, avoiding corporate jargon.

Brand Values

• •Self-Expression
• •Relevance
• •Humor
• •Simplicity

Best Practices

• •Stay Current with Trends: A significant part of the brand's appeal is its relevance. Dedicate time to monitor trends on TikTok and other social platforms and be prepared to integrate them quickly into your marketing and even product ideas.
• •Prioritize Humor and Wit: Whether writing a product description, an ad caption, or a customer service email, infuse it with the brand's characteristic humor. The goal is to make the customer smile.
• •Keep it Simple and Direct: Avoid overly polished or corporate language. Use short sentences, common slang (when appropriate), and get straight to the point. The tone should feel like a message from a friend.
• •Engage Authentically: On social media, respond to comments and messages in the same informal and humorous tone. Participate in conversations and trends, don't just broadcast promotions.
• •Let the Product Do the Talking: The copy should complement the product, not overshadow it. The designs themselves carry much of the brand's voice, so the copy's job is to set the stage and add a clever, final touch.

Social Perception

largely shaped by its TikTok presence. It is seen as a source for trendy, of-the-moment apparel that is fun and shareable. Customers likely perceive the brand as being in tune with current internet culture. The lack of a broad online footprint beyond TikTok means its perception is highly concentrated within that platform's user base, positioning it as a niche, "in-the-know" brand.

Copy Examples

• •Your main quest can wait. Our new collection has arrived. Tap the link in bio before this side quest expires. #procrastination #gamerlife #newarrivals
• •Wear The Vibe. Funny, fresh, and straight to the point. Shop the collection everyone's talking about.
• •Subject: Your wardrobe called, it's bored. Body Preview: Let's fix that. Check out our new drops.
• •The "Emotionally Attached to Fictional Characters" Hoodie. For those who know the struggle is real. This hoodie is softer than your favorite character's heart (and probably more stable). Made with a 100% cotton-face, it's perfect for your next binge-watch or existential crisis. Warning: may cause knowing nods from strangers.
• •Your new favorite shirt is in the link below. We make stuff you'll actually want to wear.