Brand Tone

Functional, Direct, Benefit-Oriented, Assertive on Value/Service

Brand Values

• •Functionality
• •Affordability/Value for Money
• •Health and Wellbeing
• •Convenience

Best Practices

• •Prioritize clear and direct language to highlight product features and benefits.
• •Emphasize value for money by showcasing affordable pricing and good quality.
• •Maintain a benefit-oriented approach, focusing on how products improve health and convenience.
• •Address potential customer concerns about accuracy and durability transparently.
• •Highlight positive customer reviews to build trust and credibility.

Social Perception

Mixed but leaning towards functional value; some concerns about accuracy and durability; potential customer service issues.

Copy Examples

• •Monitor your health, stay connected with notifications, and enjoy useful features.
• •Improve your health with an activity tracker.
• •✓ Within 1-2 working days FREE at home.
• •Measure and monitor your physical activity.
• •Ideal! For tracking daily activity and health.