Brand Tone

Confident, Empowering, Approachable, Friendly, Quality-Focused, Trustworthy, Trendy, Modern

Brand Values

• •Quality: High-grade, authentic, raw human hair extensions that are durable.
• •Ethical Sourcing: Sourcing hair directly from donors without chemical processing.
• •Customer Empowerment & Ease: Making high-quality hair accessible and easy for everyone, including beginners. Simplifying the process of getting bomb hair.
• •Customer Care: Offering support and guidance to customers.
• •Authenticity & Transparency: Being clear about hair origins and product care.

Best Practices

• •Embrace Confident & Approachable: Use empowering language (slay, glow up, bomb hair) balanced with clear, simple explanations, especially for product benefits and care.
• •Highlight Quality & Ethics: Consistently mention the authentic, raw nature of the hair and its ethical sourcing.
• •Speak Your Customer's Language: Incorporate current, relevant slang and a conversational style, particularly on social media, while maintaining professionalism.
• •Show you understand their desires (e.g., vacation with bae approved).
• •Focus on Ease of Use: Emphasize how Supre Hair Co. makes achieving beautiful hair easy and stress-free (do the hard work for you, beginner-friendly).

Social Perception

Positive, High-Quality, Trustworthy

Copy Examples

• •Our ethically sourced raw extensions make bomb hair your reality – no complications. Tap to shop!
• •Bomb hair shouldn't be complicated.
• •Effortless glam, guaranteed.
• •It pays to be short when it's time to buy them bundles.
• •Honest reviews of our wig products.